Day: September 10, 2024

    • Richard
    • Comments Off on In-Depth Look at Updated Camera Capabilities in iPhone 16 Variants – 9to5Mac
    In-Depth Look at Updated Camera Capabilities in iPhone 16 Variants – 9to5Mac

    # Thrilling Camera Advancements in the iPhone 16 Series

    Apple’s latest keynote event not only showcased the remarkable new features of the iPhone 16 series but also revealed substantial improvements in camera technology designed to elevate the photography experience for all users. While the focus was on innovative Apple Intelligence capabilities, the updates to the camera are equally significant, particularly for those favoring the standard or Plus models instead of the Pro versions. Let’s delve into the thrilling new camera functionalities introduced with the iPhone 16.

    ## Camera Control: A Transformative Feature

    One of the most awaited features is the new **Camera Control**, which integrates a half-press function similar to that of conventional cameras. This functionality enables users to secure focus and exposure by half-pressing the shutter button, an essential technique for capturing the ideal shot. For example, when photographing a subject, you can center them in your frame, half-press the shutter to lock focus, and then adjust your composition without losing that vital focus.

    Additionally, the **double half-press** initiates a menu of settings, including zoom control. Users can effortlessly zoom in and out by sliding their finger left or right on the touch-sensitive shutter button panel, making it markedly faster and more instinctive than the on-screen zoom controls. This is especially advantageous for video recording, where fluid zoom transitions can dramatically improve the quality of the footage.

    Furthermore, the double half-press provides access to other adjustments like artificial aperture settings, exposure compensation, and photo styles, allowing users to preview filters while taking pictures. Although these features will be available later in the year, they promise to enhance the photography experience on the iPhone.

    ## 48MP Fusion Photography

    The addition of **48MP Fusion mode** to the standard iPhone models is another exhilarating upgrade. Although the iPhone 16 lacks a physical 2x telephoto lens, the Fusion system enables users to crop into the 1x image, producing a 24MP 2x photo. This is achieved by capturing multiple 48MP images and merging them into a single 24MP image that retains the finest details, shadows, and highlights. This method ensures that high-quality images can be produced without compromising resolution, making it an invaluable feature for photography enthusiasts.

    ## Improved Ultra Wide Lens

    Exclusive to the Pro models, the **48MP Ultra Wide lens** matches the resolution of the main camera for ultra-wide shots. This upgrade is particularly advantageous for wide-angle and macro photography, promising significantly enhanced image quality. However, it’s important to note that the lens features an f/2.2 aperture, which may not perform as effectively in low-light situations compared to the f/1.78 aperture of the main lens. Still, the upgraded sensor could help overcome some of these challenges, making it a feature worth exploring.

    ## Spatial Photos and Videos

    All four iPhone 16 variants now feature **spatial photos and videos**, a capability likely to become increasingly relevant with the introduction of more affordable Apple Vision headsets in the near future. Capturing spatial images can be an excellent way to document cherished memories, allowing users to relive moments more immersively. Additionally, devices like the Viture One XR glasses will also be compatible with viewing spatial content, adding versatility and future readiness to this feature.

    ## Enhanced Video Features

    The Pro models now offer support for **Dolby Vision 4K video at up to 120fps**, enabling users to produce stunning slow-motion footage with impressive clarity. This improvement is particularly attractive for content creators and filmmakers aiming to raise the bar in their video production quality.

    ## Studio-Level Microphones and Audio Features

    Apple has also made noteworthy progress in audio quality by introducing **studio-quality microphones** in the iPhone 16. Users can anticipate a considerable enhancement in audio recording proficiency, reminiscent of the high-end microphones found in Apple’s MacBook Pro models.

    Additionally, a new **audio mixing feature** permits users to differentiate foreground voices from background noise, offering options for isolating vocals or mixing audio layers in various formats. This capability is especially thrilling for content creators, as it opens up new avenues for audio editing directly from the device.

    ## Conclusion

    The iPhone 16 series unveils an array of cutting-edge camera features that appeal to both casual users and photography aficionados. From the innovative Camera Control functionalities to enhanced photo and video abilities, Apple is redefining the frontiers of smartphone photography. As users anticipate the launch of these features, the enthusiasm surrounding the iPhone 16’s camera capabilities is undeniable. Which of these new functionalities are you most eager to explore? Share your thoughts in the comments!

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    • Richard
    • Comments Off on Apple Required to Compensate €13 Billion in Back Taxes Following Final Appeal Defeat
    Apple Required to Compensate €13 Billion in Back Taxes Following Final Appeal Defeat

    # Apple Experiences Significant Loss in EU Court Regarding €13 Billion Tax Liability

    Apple has encountered a considerable defeat after the highest court in the European Union decreed that the technology behemoth is obligated to pay €13 billion in outstanding taxes to Ireland. This ruling reverses a prior decision favorable to Apple and signifies a crucial juncture in the enduring conflict between major tech firms and European authorities regarding taxation practices.

    ## The Context: A 2016 Allegation of Tax Dodging

    This issue traces back to 2016 when Margrethe Vestager, the competition chief of the EU, accused Ireland of providing Apple with an illegitimate tax arrangement. Vestager contended that Ireland allowed Apple to pay a tax rate under 1%, significantly lower than the average corporate tax rates in the EU. According to the European Commission, this was tantamount to state aid, which violates EU regulations.

    Central to the controversy was Apple’s utilization of a tax strategy dubbed the “Double Irish,” facilitating the transfer of profits through Ireland while incurring minimal tax liabilities. The European Commission mandated Ireland to recover €13 billion in owed taxes from Apple, a ruling contested by both Apple and Ireland.

    ## The Judicial Conflict: Apple’s Counterarguments and the Commission’s Resolution

    Apple has persistently rejected any allegations of misconduct, with CEO Tim Cook labeling the European Commission’s position as “complete political nonsense.” The company asserted its compliance with global tax regulations and maintained that its revenues were already taxed in the United States. Apple claimed the EU was attempting to retroactively alter the rules.

    Ireland, for its part, has insisted that it did not provide preferential tax benefits to Apple or any other firm. The Irish government has long defended its corporate tax framework, which has enticed numerous multinational corporations to set up operations in the country.

    In 2020, a lower court in the EU sided with Apple and Ireland, overturning the order from the European Commission. However, the European Court of Justice (ECJ), the EU’s top court, has now reversed that verdict, upholding the Commission’s initial finding.

    ## The ECJ’s Decision: A Significant Ruling

    On Tuesday, the ECJ determined that Ireland had indeed conferred unlawful state aid on Apple by permitting the company to circumvent taxes on profits derived from intellectual property licenses held by its international and European branches. Consequently, Ireland is mandated to reclaim the €13 billion from Apple, which has been secured in an escrow account since 2018.

    The ECJ’s ruling is viewed as a substantial triumph for the European Commission and a pronounced setback for Apple. Margrethe Vestager celebrated the decision as a victory for tax equity and the level playing field of the internal market. She stressed that this ruling reinforces the EU’s commitment to ensuring that all businesses, irrespective of size, fulfill their tax obligations.

    ## Wider Consequences for Big Tech and Tax Compliance

    This case has garnered significant attention throughout Europe as a potential watershed moment in the EU’s initiatives to curb the tax strategies employed by multinational corporations, especially within the tech industry. The ruling could lead to significant changes in how profits are distributed across countries and how multinationals arrange their tax obligations.

    Dan Neidle, founder of the Tax Policy Associates think tank, remarked that the ECJ’s ruling would compel member states and multinational corporations to reassess their tax approaches. He characterized the judgment as a “massive win” for the European Commission, which has employed competition law and state aid regulations to confront domestic tax policies.

    The ruling arrives amidst a global movement towards tax reform. In 2021, several nations agreed to adopt a global minimum corporate tax rate of 15%, designed to deter companies from shifting profits to low-tax countries. Apple subsequently discontinued its “Double Irish” tax model after Ireland closed the loophole in 2015.

    ## Ireland’s Reaction: A Public Discourse on Fund Allocation

    Ireland has been directed to recover the €13 billion from the escrow account, which has been allocated to eurozone government bonds. However, the total has diminished from the initial €14.3 billion owing to a decline in bond values.

    Within Ireland, the ruling has ignited public discussion regarding the intended use of the recovered funds. Aidan Regan, associate professor of political economy at University College Dublin, indicated there would likely be a “public outcry” to utilize the resources for pressing matters like the nation’s chronic housing crisis.

    The Irish finance ministry has announced it will assess the ruling but reiterated its stance that Ireland does not provide preferential tax treatment to any organization.

    ## A Wider Clampdown: Google Also in Legal Trouble

    Apple was not alone in facing legal repercussions on Tuesday. In a separate case, the ECJ upheld a €2.4 billion penalty against Google for exploiting its market dominance by prioritizing its own shopping services over those of its competitors. This antitrust case, which originated in 2017, serves as another illustration.

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    • sparta
    • Comments Off on Features the iPhone 16 and Apple Watch Series 10 Taken from Android
    Features the iPhone 16 and Apple Watch Series 10 Taken from Android

    # The List is Shrinking: Apple’s Ongoing Adoption of Android Features

    Once a time of great anticipation for tech fans, early September has come to symbolize Apple’s yearly iPhone launch. Yet, following the recent debut of the iPhone 16 series during Apple’s “Glow Up” event, many are pondering how the company managed to fill almost two hours with presentations. While the iPhone 16 series certainly poses a challenge to top Android devices, the distinctions between iOS and Android are becoming less clear. With iOS 18 on the horizon, Apple continues to integrate features from Android, and the iPhone 16 as well as Apple Watch Series 10 exemplify this trend.

    In this article, we will delve into some of the notable features introduced in Apple’s newest devices, many of which have long been present in the Android world.

    ## 1. Sleep Apnea Alerts – Taken from Samsung Galaxy Watches

    A key highlight of the Apple Watch Series 10 is its capability to identify potential sleep apnea, a condition that impacts millions globally. However, this is not an entirely original feature. Samsung launched sleep apnea alerts on its Galaxy Watch 7 and Galaxy Watch Ultra prior to Apple’s announcement.

    Despite Apple’s considerable promotion of this feature, Samsung had already implemented it in its previous-generation Galaxy Watch 6 series. Regrettably for Apple aficionados, this function is restricted to the latest Series 10, leaving earlier Apple Watch models without this potentially life-saving capability.

    ## 2. Training Load – Inspired by Garmin and COROS

    The Apple Watch Series 10 has also introduced the “Training Load” feature, which gauges how workout intensity and duration affect the body over time. While Apple markets this as a fresh and insightful method for fitness tracking, it’s merely a reiteration in the wearables domain.

    Garmin and COROS, two prominent players in the fitness wearable sector, have provided similar capabilities for years. Even Google has joined in with its Pixel Watch 3, which features “Fitbit Cardio Load.” The silver lining for Apple users is that Training Load will not be confined to the Series 10; it will also be accessible on older Apple Watch models once watchOS 11 rolls out.

    ## 3. Specialized Camera Control Button – Adapted from HTC EVO 3D

    The iPhone 16 series showcases a new capacitive Camera Control button, enabling users to effortlessly switch between camera modes with a quick swipe or tap. While this might appear to be an innovative enhancement, it’s actually reminiscent of a feature from the HTC EVO 3D, released in 2017.

    The capacitive design of the button on the iPhone 16 allows for added functionality, including adjusting settings and changing modes, but there is a drawback. Capacitive buttons can be less dependable in certain conditions, like when hands are wet or during rainfall. Regardless, Apple has succeeded in stirring excitement around a feature that Android devices have had for years.

    ## 4. Visual Intelligence – Adopted from Google Lens and Circle to Search

    One of the most intriguing features debuted with the iPhone 16 is “Visual Intelligence.” This tool enables users to point their iPhone at objects, such as a restaurant or concert poster, and instantly gather pertinent information, like reviews or event information. Even though Apple presents this as a novel concept, it essentially combines Google Lens and Circle to Search, which have been available to Android users for quite a while.

    Google Lens empowers users to examine objects using their camera, whereas Circle to Search allows users to encircle an item on their screen to obtain further details. Apple’s Visual Intelligence melds these ideas into the iPhone’s ecosystem, with a potential future integration of ChatGPT for enhanced functionality.

    ## 5. 4K/120fps Video Recording – Drawn from Samsung and Sony

    The iPhone 16 Pro and Pro Max now offer 4K video recording at 120 frames per second (fps), a feature that is bound to attract videographers and content creators. However, Apple is not the pioneer of this capability. Sony’s Xperia 5 Mark IV was the first device to bring 4K/120fps video recording to market back in 2022, and Samsung’s Galaxy S24 Ultra also supports this feature.

    While the inclusion of 4K/120fps recording is certainly a plus for iPhone users, it further illustrates Apple’s tendency to follow in the footsteps of Android manufacturers.

    ## Is There Anything Left for Apple to Adapt?

    With each new iPhone release, the number of features that Apple can appropriate from Android appears to be diminishing. The differences between the two operating systems are increasingly subtle, potentially leading to more Android users transitioning to iPhones. However, there is

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    • sparta
    • Comments Off on EU Orders Apple to Remit $14 Billion in Owed Taxes to Ireland
    EU Orders Apple to Remit $14 Billion in Owed Taxes to Ireland

    ### Apple Required to Fork Over $14 Billion in Back Taxes to Ireland: A Landmark Ruling from the European Court of Justice

    Just one day after Apple launched its highly awaited iPhone 16 at an event, the tech powerhouse faced a considerable legal setback. The European Court of Justice (ECJ) determined that Apple is obligated to pay $14 billion in overdue taxes to Ireland, a verdict arising from a protracted conflict regarding alleged unlawful tax benefits that Apple obtained from the Irish government.

    This decision signifies a crucial turning point in the European Union’s continuous attempts to combat what it sees as inequitable tax practices carried out by multinational corporations, especially tech companies like Apple, Google, and Amazon. The case has garnered extensive attention, not only due to the enormous financial figure involved but also considering its potential ramifications for corporate tax regulations across Europe and beyond.

    ### The Context: Ireland’s Appeal as a Tax Haven

    Ireland has been a long-standing magnet for multinational corporations, particularly within the tech industry, because of its minimal corporate tax rate—the lowest across the European Union. Apple, like several other global enterprises, has selected Ireland as its European base, overseeing its operations throughout Europe, the Middle East, and Africa from this location.

    Nonetheless, in 2016, the European Commission (EC) accused Ireland of granting Apple “unlawful tax advantages” that enabled the corporation to pay noticeably lower taxes than its competitors. The EC suggested that these arrangements constituted illegal state aid, which is forbidden under EU regulation. Consequently, the Commission mandated Ireland to reclaim the owed taxes from Apple, a total that ultimately reached $14 billion, including interest.

    ### The Judicial Conflict

    Both Apple and the Irish government contested the European Commission’s determination. Ireland maintained that it had not provided Apple any preferential treatment and that the firm had settled all taxes required under Irish law. Apple insisted that it had adhered to all pertinent tax regulations and that the taxes in dispute had already been subjected to U.S. taxation.

    In 2020, the General Court of the European Union ruled in favor of Apple and Ireland, overturning the European Commission’s decision. The court decided that the Commission had not sufficiently demonstrated that Apple had received any illegal state support. However, the European Commission appealed this ruling, escalating the case to the European Court of Justice, the EU’s highest authority.

    ### The Conclusive Ruling

    In a notable shift, the European Court of Justice ruled in favor of the European Commission, confirming that Ireland had indeed provided Apple unlawful tax relief. The court’s ruling is conclusive, meaning that Apple has no further legal options available within the EU.

    “Ireland provided Apple with unauthorized assistance, which it is obligated to recover,” the court concluded in its judgment. This outcome mandates that Apple pay the $14 billion in overdue taxes to Ireland, a figure that could have significant repercussions for both the corporation and the Irish government.

    ### Ireland’s Challenge

    Interestingly, the Irish government has consistently resisted the European Commission’s attempts to compel Apple to pay the back taxes. Ireland’s economic framework has been built around luring multinational companies through favorable tax structures, and the government is concerned that enforcing the ECJ’s ruling could tarnish its image as a pro-business destination.

    Notwithstanding the judgment, it is improbable that Apple will shift its European headquarters away from Ireland. However, this ruling might strain the dynamics between Apple and the Irish government and encourage other multinational firms to reassess their tax approaches in the nation.

    ### A Triumph for the European Commission

    For the European Commission, this verdict signifies a considerable success in its wider campaign against what it perceives as tax evasion by large multinational entities. The Commission has long contended that tech giants like Apple employ “creative financial strategies” to reduce their tax burdens, frequently to the disadvantage of EU member nations.

    “This ruling conveys a definitive message that no enterprise, regardless of its size, is exempt from fulfilling its tax obligations,” stated Margrethe Vestager, the European Commissioner for Competition, who has been leading the EU’s initiatives to regulate major tech firms.

    ### Apple’s Reaction

    In light of the ruling, Apple expressed dissatisfaction, reiterating its position that it has always adhered to tax regulations in every nation in which it operates. In a statement provided to the BBC, Apple remarked:

    > “This case has never pertained to how much tax we pay, but to which government we are obligated to pay it to. We consistently pay all the taxes we owe wherever we operate, and there has never been any special arrangement. The European Commission is attempting to retroactively alter the rules and overlook that, as mandated by international tax laws, our income was already taxable in the U.S. We are disheartened by today’s ruling as previously, the General Court assessed the facts and conclusively annulled this case.”

    ### Wider Consequences for Big Tech

    The Apple case is not an isolated episode. The European Union has been progressively assertive in its endeavors to regulate large tech companies, particularly concerning issues

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    • Richard
    • Comments Off on Thorough Summary of Apple’s Releases and Key Surprises
    Thorough Summary of Apple’s Releases and Key Surprises

    # Apple’s ‘Glowtime’ Event: Revealing the iPhone 16 Series and More

    At yesterday’s eagerly awaited ‘Glowtime’ event, Apple unveiled its latest advancements, highlighted by the introduction of the iPhone 16 series. In addition to the new smartphones, Apple unveiled key enhancements to its hardware and software ecosystem, generating a buzz of excitement among fans and technology aficionados. While several features were anticipated, a few unexpected elements—both enjoyable and underwhelming—surfaced during the event.

    ## iPhone 16 and iPhone 16 Plus

    The iPhone 16 and iPhone 16 Plus models impress with their striking new color choices: black, white, pink, teal, and ultramarine. A prominent design alteration is the repositioning of the cameras, optimized for Spatial Video capture. Both devices are powered by the new A18 chip, which Apple asserts is engineered from scratch to facilitate advanced AI functionalities.

    In a surprising twist, Apple has outfitted the standard and Plus models with an array of features typically found in the Pro iterations. This includes the introduction of the Action button, first seen in last year’s Pro models, and a new Camera Control feature that merges a two-stage button with a touch-responsive swipe pad to enhance camera usability. The 48MP Fusion camera along with macro photography features are also included, although the 48MP Ultra Wide camera remains exclusive to the Pro versions.

    Video recording has been enhanced with the addition of Spatial Audio and improved audio filtering options, including wind-noise reduction. Battery performance has also seen an uptick, with the base model now capable of offering up to 22 hours of video playback. Furthermore, all iPhone 16 models offer quicker MagSafe charging, achieving up to 25W when connected to a compatible charger.

    ## iPhone 16 Pro and Pro Max

    The Pro variants, the iPhone 16 Pro and Pro Max, showcase slightly larger displays at 6.3 inches and 6.9 inches, respectively. They are available in a new color selection, including black titanium, natural titanium, white titanium, and a fresh gold finish referred to as ‘desert.’

    Powered by the more robust A18 Pro chip, the Pro models feature a 6-core GPU that enhances graphics performance. Unique features, such as ProMotion and the Always-On display, continue to distinguish the Pro variants. The new 48MP Ultra Wide camera and a 5x telephoto lens are also noteworthy enhancements, with video recording capabilities extending to Dolby Vision 4K at 120fps.

    Battery life is remarkable, with the Pro model achieving up to 27 hours and the Pro Max up to 33 hours of video playback. Storage options begin at 256GB for the Pro Max, while the Pro starts at 128GB, making the price gap between the two devices relatively narrow.

    ## Apple Watch Series 10

    The Apple Watch Series 10 underwent a significant facelift, now featuring a larger display and a sleeker design. It introduced a new polished Jet Black option for aluminum models and a “jewelry-like shine” for titanium finishes. The Series 10 also comes with an integrated speaker for music and podcasts, quicker charging capabilities, and a new health feature that detects sleep apnea—a condition often challenging to identify.

    In addition, the watch brings forth a new face that adjusts to ambient lighting conditions and boasts improved water resistance, with the Depth app now accessible on the Series 10.

    ## Apple Watch Ultra 2 Options

    While the Apple Watch Ultra 2 itself did not see an upgrade, Apple revealed new options for the existing model. A new black titanium finish boosts durability, while a partnership with Hermès offers a natural titanium case with a navy blue band, designed for rugged use.

    ## AirPods 4 and Updated AirPods Max

    Apple rolled out the fourth generation of AirPods, available in two versions to succeed the previous models. The AirPods 4 are driven by a new H2 chip, introducing features such as Personalized Spatial Audio and Voice Isolation to the standard variant for the first time. The charging case has switched to USB-C, marking a notable upgrade.

    The AirPods Max saw minimal updates, mainly shifting to USB-C charging and presenting new color options. Meanwhile, the AirPods Pro 2 included a long-awaited hearing aid feature, delivering a comprehensive hearing health experience.

    ## A Few Surprises

    ### The Good

    Among the positive surprises was the minor feature gap between the standard and Plus models in comparison to the Pro variants. The new Camera Control button surpassed expectations, and the debut of the hearing aid feature was a welcomed addition.

    ### The Not-So-Good

    However, not all surprises were favorable. A significant letdown was the postponed availability of the Camera Control feature, which will not be ready for launch. Additionally, the Apple Watch Ultra 2 did not upgrade its chip, rendering it less powerful than the new standard model. The AirPods Max also fell short of new audio features, disappointing many.

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    • Richard
    • Comments Off on Poll: Do You Intend to Buy the iPhone 16?
    Poll: Do You Intend to Buy the iPhone 16?

    # Handling Push Notifications: An In-Depth Guide

    In the current digital realm, push notifications have emerged as a crucial method for captivating users and providing essential information. Whether you are a website proprietor, application creator, or marketer, grasping how to handle push notifications efficiently can greatly improve user experience and loyalty. This article delves into the significance of push notifications, management techniques, and optimal practices for execution.

    ## What Are Push Notifications?

    Push notifications are alerts dispatched directly to a user’s device, notifying them of new content, updates, or reminders. They can manifest as banners, alerts, or badges, depending on the platform and user preferences. These notifications can be sent via web browsers, mobile applications, and desktop software, rendering them a flexible communication avenue.

    ## Why Are Push Notifications Important?

    1. **User Interaction**: Push notifications can stimulate user interaction by delivering timely updates and tailored content. They motivate users to revisit your app or website, thereby boosting engagement and activity.

    2. **Instant Communication**: They facilitate immediate messaging with users, enabling the sharing of significant news, promotions, or alerts in real time.

    3. **Enhanced Conversion Rates**: Well-timed push notifications can result in improved conversion rates by reminding users about abandoned shopping carts, exclusive deals, or product launches.

    4. **User Loyalty**: Regular updates and personalized messages can maintain user interest and engagement, minimizing dropout rates.

    ## Managing Push Notifications

    Effectively overseeing push notifications involves several fundamental components:

    ### 1. Subscription Choices

    Offering users transparent subscription choices is vital. Users should have the option to select which types of notifications they wish to receive. Common categories include:

    – **All Notifications**: Users can choose to receive every type of notification, ensuring they remain updated on all information.
    – **Content Notifications**: Users can opt for notifications specifically pertaining to new posts or updates.

    In the provided example, users can manage their preferences through checkboxes, allowing for straightforward customization of their notification experience.

    ### 2. User Authority

    Enabling users to control their notification settings is crucial for fostering a positive relationship. Users should be able to:

    – **Subscribe/Unsubscribe**: Allow users to opt in or out of notifications whenever they choose.
    – **Tailor Preferences**: Permit users to select specific notification categories they want to receive.

    ### 3. Timing and Frequency

    The timing and frequency of push notifications can greatly influence user engagement. Consider the following:

    – **Prevent Overloading Users**: Sending excessive notifications may lead to user fatigue, prompting them to disable notifications entirely. Aim for a balance that keeps users informed without inundating them.
    – **Optimal Timing**: Analyze user habits to decide the most effective times for sending notifications. For instance, sending reminders during peak usage periods can enhance the chances of user interactions.

    ### 4. Customization

    Customized notifications can improve user satisfaction and engagement. Utilize data analytics to personalize notifications based on user behavior, preferences, and demographics. For example:

    – **Targeted Promotions**: Dispatch personalized offers based on users’ previous purchases or browsing patterns.
    – **Relevant Updates**: Inform users about new content that corresponds with their interests or past engagements.

    ### 5. Testing and Refinement

    Consistently test and refine your push notification strategy. Track user engagement metrics, such as open rates and click-through rates, to evaluate the success of your notifications. Employ A/B testing to try out varying messages, timing, and frequency to ascertain what resonates best with your audience.

    ## Conclusion

    Effectively managing push notifications is a crucial element of user engagement and retention in the digital era. By offering clear subscription options, granting users control, optimizing timing and frequency, personalizing messages, and continually testing and fine-tuning your approach, you can establish a push notification strategy that elevates user experience and encourages valuable interactions. As you put these strategies into practice, keep in mind that the key to successful push notifications is understanding your audience and providing value through timely and pertinent communication.

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    • Richard
    • Comments Off on Apple’s Last Appeal Falls Short in Irish Tax Case; Required to Pay €13 Billion
    Apple’s Last Appeal Falls Short in Irish Tax Case; Required to Pay €13 Billion

    # Apple Faces Final Ruling in Irish Tax Dispute: An In-Depth Summary

    The European Court of Justice (ECJ) has issued a key decision in the protracted tax conflict between Apple and the European Union, bringing an eight-year legal struggle to a close. The court has ordered Apple to remit €13 billion in overdue taxes to the Irish government, highlighting a crucial moment in the ongoing examination of multinational corporations’ tax strategies in Europe.

    ## A Brief Overview of the Case

    The issue initiated when Apple opted to channel revenue from its EU sales through its Irish headquarters. This tactic was significantly shaped by Ireland’s appealing corporate tax rate of merely 12.5%, which is substantially lower than rates in numerous other EU nations. Moreover, the Irish government extended special provisions that enabled Apple to minimize its tax payments.

    In 2016, the European Commission determined that these provisions amounted to illegal state aid, claiming they bestowed an unwarranted economic edge to Apple. Although it was concluded that the Irish government breached EU regulations, the ruling suggested that Apple owed taxes which should have been rightfully collected.

    As the legal saga progressed, both Apple and the Irish government launched appeals against the ruling. During this phase, it was decided that the €13 billion would be held in an escrow account while the appeals were resolved.

    ## The Appeals Procedure

    Initially, in 2020, Apple triumphed in its appeal when a lower court ruled in favor of the company, asserting that the EU failed to convincingly prove that Apple had gained any economic benefit. However, the European Commission promptly requested a review from a higher court, culminating in the present ECJ ruling.

    In its ultimate decision, the ECJ overturned the previous appeal, reaffirming the European Commission’s 2016 assessment that Ireland had provided Apple with illicit aid. The court remarked, “The Court of Justice renders a final ruling in this case and upholds the European Commission’s 2016 verdict: Ireland awarded Apple unlawful aid that must be reclaimed by Ireland.”

    ## Apple’s Reaction

    Reacting to the judgment, Apple conveyed disappointment, stressing that the case was less about the tax amount itself and more about which government is entitled to it. The company asserted its compliance with tax duties in every region it operates and contended that its earnings were already taxed in the United States.

    Apple’s statement included, “We are disappointed with today’s ruling as the General Court had previously reviewed the facts and categorically annulled this case.” This viewpoint underscores the ongoing conversation surrounding international tax legislation and the intricacies involved in taxing multinational corporations.

    ## Consequences for the Irish Government and Future Tax Policies

    In the wake of the court’s ruling, the Irish government is poised to move the €13 billion from the escrow account into its budget. This decision not only carries substantial financial ramifications for Apple but also prompts inquiries regarding the future of tax regulations for multinational entities in Europe.

    To avert similar situations going forward, global governments have initiated discussions to create uniform guidelines for taxing multinational firms. In 2019, 137 governments launched a cooperative effort to develop a framework ensuring fair tax treatment across the globe. Apple CEO Tim Cook has openly backed this initiative, demonstrating a readiness to adapt to changing tax regulations.

    ## Conclusion

    The ECJ’s ruling in the Irish tax case involving Apple signifies a pivotal point in the continual dialogue around corporate taxation and state aid within the European Union. As governments strive to implement more equitable tax systems, the results of this case highlight the complexities and hurdles associated with taxing multinational corporations in an interconnected economy. The financial repercussions for both Apple and the Irish government are likely to influence future debates on tax policies and corporate accountability.

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    • sparta
    • Comments Off on Parallels Desktop 20 Debuts with Enhanced Support for AI-Optimized Virtual Machines
    Parallels Desktop 20 Debuts with Enhanced Support for AI-Optimized Virtual Machines

    # Parallels Desktop 20: Transforming AI Development for Mac Users

    Parallels has unveiled **Parallels Desktop 20 for Mac**, a major advancement that brings a variety of features aimed at improving the creation of artificial intelligence (AI) applications. With a focus on security and efficiency, this latest version is especially attractive to developers eager to explore AI within a secure framework.

    ## Simplifying AI Development with Parallels Desktop 20

    Among the most notable elements of Parallels Desktop 20 is the **Parallels AI Package**. This cutting-edge toolkit features a pre-configured virtual machine (VM) packed with 14 crucial AI development toolsets, sample code, and thorough instructions. The package is tailored to expedite AI development, making it user-friendly for both experienced developers and novices.

    The AI VM functions entirely offline, providing a protected setting that is perfect for sensitive initiatives. Developers can adjust resources and disable network connectivity, greatly boosting security as they develop their AI models. This aspect is particularly advantageous in a time when data privacy and security are critical.

    Prashant Ketkar, CTO at Parallels, highlights the significance of this launch, remarking, “As PCs become increasingly AI-capable, we anticipate that AI will soon be a standard feature on every desktop. This transition urges developers to refresh their applications to maximize the potential of AI-enabled PCs. That’s why we designed the Parallels AI Package: to empower development teams—whether experts or beginners—with easy access to AI models and code ideas.”

    ## Compatibility and Performance Boosts

    Parallels Desktop 20 guarantees flawless compatibility with the newest operating systems, including **macOS Sequoia** and **Windows 11 24H2**. The software has been enhanced to preserve workflow efficiency when using legacy Windows applications. Notably, the improved Prism emulator integrated into Windows 11 on Arm can provide up to 80% performance improvements for specific tasks.

    Additionally, Parallels Desktop 20 advances performance in shared folder technology, delivering up to **4x faster operations** on Mac files within Linux VMs. This enhancement is vital for developers who depend on effective file management across various operating systems.

    For enterprises, the launch of a new **Enterprise Edition** offers a management portal that improves control, visibility, and efficiency in overseeing virtual machines and security protocols. This edition supports sophisticated licensing options, including Single Sign-On (SSO) and volume licenses, along with premium support and onboarding services.

    Security remains a paramount concern for Parallels, with Desktop 20 achieving a **SOC 2 Type 2 report** and undergoing regular third-party penetration testing. This dedication to security ensures that companies can rely on the platform for their most essential applications.

    ## Improved Development Tools

    Developers will benefit from the upgraded **DevOps services** that facilitate software development across Windows, Linux, and macOS VMs from any location. The refreshed **Visual Studio Code Extension** incorporates Microsoft Copilot, allowing users to manage VMs using natural language, which significantly simplifies development processes.

    ## Conclusion on Parallels Desktop 20

    Parallels Desktop 20 for Mac is offered in **Standard, Pro, and Business editions**. The Parallels AI Package is included at no extra cost in the Business and Enterprise editions and will be available free of charge in the Pro Edition throughout 2024. Whether you’re a professional developer or an individual seeking to operate multiple operating systems on a Mac, Parallels Desktop 20 is an essential tool that boosts productivity and innovation.

    To discover all the new features of Parallels Desktop 20,

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    • sparta
    • Comments Off on Ars Technica Reveals Speaker Lineup for Forthcoming Infrastructure Event in San Jose
    Ars Technica Reveals Speaker Lineup for Forthcoming Infrastructure Event in San Jose

    ### Ars Technica and IBM Collaborate for Two Thrilling In-Person Events on AI and IT Infrastructure

    **Hello, Arsians!** Following the success of last year’s in-person gathering in Houston, where we teamed up with IBM to discuss the future of IT against the impressive backdrop of Space Center Houston, we’re excited to share that we’re returning with not just one, but **two** in-person events this year. These gatherings will concentrate on the swiftly changing landscape of IT infrastructure, generative AI, and cybersecurity. This time, we’re going bi-coastal, with events in **San Jose, California** and **Washington, DC**.

    Both gatherings will showcase expert-led panel discussions, delving into the future of IT, AI, and data management. Each event will wrap up with a happy hour, giving attendees the chance to socialize, network, and share thoughts from the day over cocktails. Here’s all the essential information about these exciting events.

    —

    ### **September 18: San Jose, California**

    Our first event, titled **”Beyond the Buzz: An Infrastructure Future with GenAI and What Comes Next,”** will be held in **San Jose, California** on **September 18**. It will concentrate on the repercussions of generative AI (GenAI) on data management and IT infrastructure.

    #### **Venue: The Computer History Museum**

    We’re hosting the event at the **Computer History Museum**, an ideal setting for conversations about the future of technology. The museum is a must-see for tech aficionados, showcasing the rich narrative of computing and its societal impacts. Just be cautious not to spill anything—we wouldn’t want to be liable for damaging any of the exhibits!

    #### **Panel Discussions and Speakers**

    We have assembled a series of insightful panels featuring industry authorities who will investigate the intersection of AI, infrastructure, and cybersecurity. Here’s an overview of the panels:

    —

    #### **1. Infrastructure’s Environmental Footprint: Navigating Impacts and Responsibilities**

    As AI pushes large-scale infrastructure investments higher, the energy requirements of these systems are increasing dramatically. This panel will address the environmental effects of AI and hybrid cloud infrastructures, with a special focus on energy consumption and the hurdles of measuring ROI for compute-heavy AI tools.

    **Panelists:**
    – **[Jeffrey Ball](https://sfi.stanford.edu/people/jeffrey-ball)**, Scholar-In-Residence, Steyer-Taylor Center for Energy Policy & Finance, Stanford University
    – **[Subbu Iyer](https://www.linkedin.com/in/skiyer)**, Group Vice President, Data Science, Albertsons
    – **[Joanna Wong](https://hk.linkedin.com/in/joanna-wong-6027b5314)**, Solutions Architect, Storage for AI, HPC, IBM

    **Moderator:** Lee Hutchinson, Senior Technology Editor, Ars Technica

    —

    #### **2. Identifying Infrastructure Vulnerabilities with Today’s AI Tools**

    AI serves not only as a creation tool but also as a formidable weapon for cybercriminals. This panel will discuss how AI can be harnessed to uncover vulnerabilities in infrastructure and code, and how threat actors are utilizing these resources to conduct more sophisticated attacks. We will also explore strategies for safeguarding your data in this evolving threat environment.

    **Panelists:**
    – **[Patrick Gould](https://www.diu.mil/team/patrick-gould)**, Director, Cyber & Telecoms Portfolio, Defense Innovation Unit (DIU)
    – **[Ram Parasuraman](https://mediacenter.ibm.com/media/theCube+interview+with+Ram+Parasuraman+%E2%80%93+Beyond+Firewalls/1_suy2fx9h)**, Executive Director, Data & Resiliency, IBM Storage
    – **[Stephen Goldschidt](https://www.linkedin.com/in/sgoldschmidt)**, Senior Staff Security Engineer, Box

    **Moderator:** Lee Hutchinson, Senior Technology Editor, Ars Technica

    —

    #### **3. Infrastructure’s Environmental Footprint: Navigating Impacts and Responsibilities**

    This panel will shed light on the necessity of secure and strategic infrastructure planning. We’ll examine how to develop a flexible infrastructure strategy that can accommodate any workload while steering clear of common mistakes.

    **Panelists:**
    – **[Pete Brey](https://www.linkedin.com/in/petebrey)**, Global Product Executive, IBM
    – **

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    • Richard
    • Comments Off on Detailed Overview of 2024 iPhone Costs: iPhone 16 and Earlier Models Clarified (No AI)
    Detailed Overview of 2024 iPhone Costs: iPhone 16 and Earlier Models Clarified (No AI)

    # iPhone 16 Pro Pricing: Current Costs of AI iPhones

    Apple has officially launched its iPhone 16 series, representing a notable evolution in the iPhone market. With the rollout of Apple Intelligence (AI) capabilities, the iPhone 16 models set themselves apart from earlier versions, presenting a new level of operational features. Nevertheless, this also raises a fresh consideration for consumers: whether to select an AI-equipped iPhone or remain with a conventional model.

    In this article, we’ll analyze the pricing for the iPhone 16 series alongside previous models, explore the effects of Apple Intelligence, and assist you in determining which iPhone meets your needs.

    ## The iPhone 16 Range: AI versus Non-AI iPhones

    Apple’s 2024 iPhone collection consists of the iPhone 16, 16 Plus, 16 Pro, and 16 Pro Max, all integrating Apple Intelligence. This latest AI platform is expected to enhance the user experience with generative AI applications and functionalities, giving these devices a unique position within Apple’s product lineup.

    Nonetheless, not every iPhone will have access to Apple Intelligence. Older versions, including the iPhone 15, iPhone 14, and iPhone SE 3, will be unable to utilize these AI capabilities, although they will continue to receive iOS 18 updates. This results in a distinct separation within the iPhone ecosystem: AI-supported iPhones and those without.

    ### What Is Apple Intelligence?

    Apple Intelligence encompasses a range of AI-driven functions crafted to elevate user interaction through on-device machine learning. These functionalities entail sophisticated photo and video editing, instantaneous language translation, and customized app recommendations based on user habits. However, these features demand the processing capacity of the latest iPhone models, making them exclusive to the iPhone 16 series and iPhone 15 Pro versions.

    ## Pricing Overview for iPhone 16

    Despite the debut of new AI functionalities, Apple has maintained the pricing structure for the iPhone 16 series in line with last year’s iPhone 15 range. Here’s how the prices break down for the iPhone 16 models:

    ### iPhone 16
    – **128GB**: $829
    – **256GB**: $929
    – **512GB**: $1,129

    ### iPhone 16 Plus
    – **128GB**: $929
    – **256GB**: $1,029
    – **512GB**: $1,229

    ### iPhone 16 Pro
    – **128GB**: $999
    – **256GB**: $1,099
    – **512GB**: $1,299
    – **1TB**: $1,499

    ### iPhone 16 Pro Max
    – **256GB**: $1,199
    – **512GB**: $1,399
    – **1TB**: $1,599

    ## Previous iPhone Models: Reduced Prices, No AI

    Apple has also decreased the pricing of its earlier iPhone models, rendering them more budget-friendly for customers who don’t require or desire the new AI functionalities. Here’s a look at the prices for the iPhone 14, iPhone 15, and iPhone SE 3:

    ### iPhone SE (3rd Generation)
    – **64GB**: $429
    – **128GB**: $479
    – **256GB**: $579

    ### iPhone 14
    – **128GB**: $629
    – **256GB**: $729
    – **512GB**: $929

    ### iPhone 14 Plus
    – **128GB**: $729
    – **256GB**: $829
    – **512GB**: $1,029

    ### iPhone 15
    – **128GB**: $729
    – **256GB**: $829
    – **512GB**: $1,029

    ### iPhone 15 Plus
    – **128GB**: $829
    – **256GB**: $929
    – **512GB**: $1,129

    ## To AI or Not to AI: Which iPhone Should You Pick?

    The primary question for iPhone customers in 2024 is whether to choose an AI-capable iPhone or stick with a standard model. Here’s a brief guide to assist in your decision:

    ### Opt for an AI-Enabled iPhone (iPhone 16 Series) If:
    – You wish to utilize Apple Intelligence capabilities, such as advanced AI applications and services.
    – You are seeking the newest technology and are prepared to invest in a device that’s future-proof.
    – You require enhanced processing power for activities like video editing, gaming, or using AI-centric applications.

    ### Opt for a Non-AI iPhone (iPhone 14, iPhone 15, iPhone

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