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Apple TV+ Allocates $20 Billion for Original Programming, Faces Challenges in Gaining Viewers

# Apple TV+: Prestige Lacking the Audience

In the fierce arena of streaming services, Apple TV+ has established itself as a producer of high-caliber, critically lauded content. Nonetheless, despite its high standing and the vast sums Apple has invested in original programming, the platform finds it challenging to secure a substantial segment of the streaming viewership. This article explores the factors contributing to Apple TV+’s restricted audience, its marketing hurdles, and the tactics the company is considering to expand its reach.

## A Standing for Excellence

Launched in November 2019, Apple TV+ entered a saturated streaming landscape dominated by heavyweights like Netflix, Amazon Prime Video, and Disney+. From the beginning, Apple marketed its streaming service as a premium destination centered on original content. The company has invested over $20 billion to curate a collection of shows and films featuring top-tier talent in both acting and production roles.

Renowned series like *Ted Lasso*, *The Morning Show*, and *Severance* have received numerous awards and nominations, including several Emmy victories. For example, *Slow Horses*, a spy thriller featuring Gary Oldman, has been nominated for 10 Emmys. However, despite these accolades, many potential viewers are still unaware of these productions, and Apple TV+ has not made a notable impression in the larger streaming landscape.

## The Figures Reveal the Reality

Compared to its rivals, Apple TV+ has a comparatively limited subscriber base. While Apple keeps its subscriber figures private, estimates put the number at around 25 million subscribers. In comparison, Netflix has roughly 283 million subscribers, and Amazon Prime Video exceeds 200 million. Even smaller services like Peacock (28 million) and Paramount+ (72 million) outshine Apple TV+ in subscriber count.

Perhaps more revealing is the service’s share of overall screen time. Nielsen reports that in June 2024, Apple TV+ represented only 0.3% of total U.S. viewing time. To contextualize this, Apple TV+ garners less viewing in an entire month than Netflix does in just one day. This stark disparity underscores the challenge Apple faces in finding its footing in a fiercely competitive arena.

## A Limited Collection and Marketing Struggles

A significant factor contributing to Apple TV+’s restricted viewership is its relatively compact content library. By 2024, Apple TV+ offers approximately 259 shows and movies, a tiny fraction compared to Netflix’s extensive catalog of about 18,000 titles. While Apple emphasizes quality over quantity, the limited variety may deter potential subscribers accustomed to the diverse offerings from competitors.

Furthermore, Apple’s promotional efforts for Apple TV+ have been somewhat restrained. In October 2019, Apple allocated $14.9 million for advertisements for Apple TV+, in contrast to $28.6 million on iPhone promotions. Similarly, that month saw the company run 139 distinct digital ads for Apple TV+ compared to 245 for the iPhone. This imbalance in marketing expenditure indicates that Apple has not prioritized the promotion of its streaming service with the same fervor as its other products.

## Investigating New Approaches

Despite its difficulties, Apple is not remaining stagnant. The company is reportedly exploring new avenues to boost viewership and revenue from its original offerings. One strategy being considered is licensing its films to other platforms. As reported by Bloomberg, Apple is contemplating the idea of licensing its original movies to international TV networks and markets where consumers can rent or purchase them. However, there are currently no plans to license its original series.

Additionally, Apple has brought on Maria Ines Rodriguez, a former executive at Disney, Hulu, and NBCUniversal, to direct its licensing initiatives. Her job is to formulate a global strategy for increasing revenue from the original content on Apple TV+ beyond Apple platforms. This initiative suggests that Apple is aiming to broaden the reach of its content outside its traditional ecosystem, a shift from its earlier tactics.

## Adapting to Market Trends

Beyond licensing, Apple is implementing other customary industry strategies to enhance its streaming business. For instance, Apple TV+ is now included in various bundles, such as a Comcast streaming package and an Amazon Prime Video package. Bundling is a prevalent strategy in the streaming sector, as it helps to reduce subscription cancellations by providing multiple services at a reduced price.

Apple’s decision to offer Apple TV+ through Amazon Prime Video is particularly significant, representing a change in the company’s streaming strategy. Historically, Apple has aimed to position its TV app as a central hub for content, similar to Amazon’s Prime Video Channels. However, without support from major players like Netflix, Apple’s vision of a universal content hub has often been elusive. Partnering with Amazon could be a practical move to enhance Apple TV+’s visibility and subscriber numbers.

## The Road Ahead for Apple TV+

As the streaming industry at large contends with increasing production expenses, subscriber weariness, and escalating competition, Apple is also reassessing its entertainment strategy. The company is reportedly curtailing its content production efforts…

“Microsoft Flight Simulator 2024 Debuts with an Entire Digital Model of Earth”

# Microsoft Flight Simulator 2024: A Revolutionary Step in Virtual Aviation

Microsoft Flight Simulator 2024, the highly awaited successor to the 2020 version, has been officially released for Xbox and PC platforms. This new installment aims to elevate virtual aviation, enhancing the solid groundwork laid by its predecessor. With numerous innovative features such as machine learning-driven world mapping, an extensive Career Mode, and a range of new aircraft, Flight Simulator 2024 is set to deliver an exceptional experience for both casual gamers and dedicated flight aficionados.

## A More Compact, Yet Mighty Installation

One significant alteration in Flight Simulator 2024 is the reduced size of its initial installation. While the previous 2020 edition required a substantial 130GB of storage, the 2024 version comes in at a considerably lighter 30GB. This reduction is especially advantageous for Xbox users, where storage can often be a constraint. Nonetheless, this smaller footprint does not equate to a decrease in content or quality. Rather, the game dynamically streams additional data, resulting in a more detailed and immersive experience without excessively consuming hard drive space.

### Streaming Data for Authenticity

The game’s dependence on streaming data means that, despite the smaller initial installation, it retrieves high-resolution textures and terrain details as players fly. Early analyses indicated that this might utilize up to 81GB of data hourly, based on an unoptimized build. Jorg Neumann, head of Flight Simulator 2024, noted that the average player will likely use around 5GB of data per hour, influenced by their proximity to the ground and the detail level required.

## Machine Learning: The Secret to Improved World Mapping

A standout aspect of Flight Simulator 2024 is its implementation of machine learning to refine the game’s world mapping. Asobo CEO Sebastian Wloch disclosed that the updated game provides “4,000 times more detail” than its earlier version, made possible by AI-driven terrain generation. This enhancement is most evident when flying closer to the ground, where terrain is generated in real time based on machine learning models trained on thousands of Earth terrain tiles.

The AI system assesses these tiles to produce realistic textures, such as damp gravel or snow-laden fields, influenced by seasonal changes and weather patterns. Furthermore, the data from one player’s flight is streamed into the games of others, fostering a shared and evolving world responsive to player interactions.

## New Aircraft and Career Mode

Flight Simulator 2024 showcases a diverse selection of new aircraft, including hot air balloons and the “Flydoo,” a balloon outfitted with a small engine. Additionally, all aircraft and airports customized or purchased in the 2020 edition will transition over to the new game. The game introduces a Joby VTOL air taxi, enhancing the breadth of flying experiences available.

Arguably the most thrilling addition is the **Career Mode**, offering 26 distinct career paths for players to engage with. Whether aspiring to be a regional airline pilot, crop duster, firefighter, or a VIP helicopter pilot, the game features a structured progression system. Players can advance from beginner to professional through 54 training courses and ultimately choose between expanding their fleet and business or continuing as a freelance pilot.

## Realistic Wildlife Interaction

In a surprising and enjoyable twist, Flight Simulator 2024 integrates realistic animal behavior, made possible through a collaboration with Frontier, the developers behind *Planet Zoo*. Jorg Neumann, who has past experience with Frontier, reached out to incorporate some of their animal models and behaviors into Flight Simulator. Now, players can observe sheep seeking shelter from rain, migrating birds, and even elephants responding to low-flying aircraft. This adds an extra dimension of immersion, bringing the world to life in unprecedented ways.

## A Digital Representation of Earth

Microsoft has frequently characterized Flight Simulator 2024 as a “complete digital twin” of Earth. This ambitious assertion is substantiated by the game’s incorporation of real-time weather data, intricate physics, and machine learning-improved terrain generation. The outcome is a world that feels strikingly realistic, allowing players to fly anywhere across the globe and replicate the same weather conditions and time of day as experienced in reality.

## Ongoing Support for Flight Simulator 2020

For those still enjoying Flight Simulator 2020, there’s encouraging news: Microsoft has committed to continuing support for the 2020 version even post the launch of Flight Simulator 2024. While the exact nature of this support remains unspecified, the developers have reiterated their dedication to providing updates and enhancements for both game versions.

## Conclusion: A New Standard in Simulation

Microsoft Flight Simulator 2024 establishes a new benchmark for flight simulation titles. With its reduced installation size, machine learning-enhanced world mapping, and comprehensive Career Mode, it offers an engaging experience for all, from casual players to avid flight simulation enthusiasts.

Cable Firms and Trump’s FCC Head Assert Data Caps Favor Users

# Data Caps and the FCC: A Conflict Between Consumer Priorities and ISP Revenue Models

The discussion surrounding broadband data caps has come back into focus, as the Federal Communications Commission (FCC) deliberates on the potential regulation of the practice. Data caps, which restrict the amount of data a consumer can utilize before incurring extra fees or experiencing reduced speeds, have been a hotly debated topic for some time. Internet Service Providers (ISPs) contend that these caps are essential for controlling network congestion and providing consumers with diverse pricing alternatives. On the contrary, consumer advocacy organizations assert that data caps represent an artificial constraint aimed at maximizing profits, particularly harming low-income families.

## FCC’s Examination of Data Caps

In late 2024, the FCC held a 3–2 vote to initiate a formal investigation into the effects of broadband data caps on consumers and whether the commission possesses the authority to regulate them. This inquiry formed part of a larger initiative to evaluate the implications of data caps on competition and consumer welfare. Many viewed the FCC’s investigation as a possible move toward regulating or outright banning data caps, which numerous consumers have long deemed unjust and unnecessary.

However, the future of this inquiry is currently shrouded in uncertainty. President-elect Donald Trump has announced the promotion of Brendan Carr, a firm opponent of data-cap regulation, to FCC Chairman. Carr, alongside other Republican commissioners at the FCC, has consistently maintained that data caps represent a valid form of “usage-based pricing” and that regulation of such practices would adversely affect consumers by restricting their options and raising costs.

## The Cable Industry’s Justification for Data Caps

Lobbying organizations within the broadband sector, such as NCTA—The Internet & Television Association, have promptly defended the use of data caps. In their comments submitted to the FCC, NCTA claimed that data caps reflect a “highly competitive landscape” wherein ISPs provide consumers with a variety of choices. They argue that usage-based pricing enables ISPs to offer more affordable plans for consumers who utilize less data, while those who consume more pay higher rates. According to them, this is a fair and effective method for pricing broadband services.

NCTA further argued that data caps foster competition and spur investment in network infrastructure, as ISPs seek to enhance their networks to meet rising consumer demands. The lobby group also noted that usage-based pricing is prevalent in other industries, such as utilities, where customers who consume more electricity or water incur higher charges.

### “No Detriment” Claim

The cable industry has consistently asserted that data caps do not negatively impact consumers. NCTA’s statements to the FCC underscored that data caps facilitate “innovative plans at more affordable monthly rates” while ensuring that heavier users pay a proportionate amount, allowing lighter users to enjoy reduced prices. The group also argued that banning ISPs from providing plans with data caps would effectively regulate service costs, a power they believe the FCC does not possess.

Brendan Carr reiterated these views when he opposed the FCC’s decision to open an inquiry into data caps. Carr contended that eliminating data caps would restrict consumer choice and compel all users to pay for unlimited data, even those who do not require it. He also criticized what he termed the “Biden-Harris Administration’s unyielding approach toward rate regulation.”

## Consumer Advocacy Groups Respond

Conversely, consumer advocacy groups have been outspoken against data caps. A coalition of organizations, including Public Knowledge, the Open Technology Institute at New America, and the National Consumer Law Center, submitted comments to the FCC asserting that data caps are a profit-motivated instrument that disproportionately affects low-income families.

These organizations argue that data caps are ineffective at managing network congestion, contrary to ISP claims. Instead, they contend that data caps function as a form of price discrimination, steering consumers toward pricier plans with larger or unlimited data options. The COVID-19 pandemic, they assert, underscored the superfluous nature of data caps, as numerous ISPs temporarily eliminated them without any observable effect on network performance.

### Data Caps and the Pandemic

The pandemic has served as a crucial argument against data caps. In the early stages of the COVID-19 crisis, when millions of Americans were compelled to work and learn from home, many ISPs chose to suspend their data caps. Consumer advocates argue that this action illustrated the redundancy of data caps in managing network traffic, demonstrating that ISPs can fulfill consumer demands without imposing such constraints.

FCC Chairwoman Jessica Rosenworcel has also cited the pandemic as proof of the unnecessary nature of data caps. In supporting the FCC’s inquiry, Rosenworcel highlighted the fact that ISPs managed to lift data caps during the pandemic without significant issues. She also emphasized the psychological burden that data caps place on consumers, who must constantly monitor their data usage to evade overage fees.

## ISPs: Data Caps Remain Essential

Notwithstanding the temporary suspension of data caps during the pandemic, ISPs maintain that the practice is crucial for the long term. NCTA, in its communications with the FCC, acknowledged that broadband traffic surged