New Ad Attacks Supposed iPhone 17 Design for Looking Like Google Pixel
Apple’s iPhone 17 Redesign Triggers Witty Comeback from Google Pixel in New Ad
After years of sticking to a steady design for its Pro models, Apple is reportedly gearing up for a significant visual transformation with its forthcoming iPhone 17 series. The most striking alteration? A revamped rear camera module that features a horizontal camera bar—an aesthetic made famous by Google’s Pixel devices. As anticipated, this design evolution hasn’t escaped the notice of rivals, prompting Google to respond in an intriguing and humorous fashion.
Google’s Witty Comeback: #BestPhonesForever
In a recently released YouTube advertisement titled #BestPhonesForever: Responding to the Rumors, Google playfully mocks Apple’s anticipated redesign. The commercial showcases a fictional podcast exchange between two anthropomorphized smartphones: a Google Pixel 9 Pro and an iPhone 16 Pro. The Pixel, voiced in a warm and approachable manner, casually mentions the speculation surrounding the iPhone 17’s new appearance. The iPhone, voiced with a mechanical and outdated tone reminiscent of Siri, replies with feigned incredulity: “Can you picture me imitating what you did first years later?”
The advertisement continues with the Pixel subtly reminding the iPhone—and viewers—of numerous features that Google unveiled first, which Apple subsequently mirrored:
– Night Sight → Night Mode: Google’s low-light photography feature emerged in 2018, with Apple launching its iteration a year later in 2019.
– Magic Eraser → Clean Up: Google’s AI-driven photo editing tool debuted in 2021, while Apple’s similar feature is expected in 2024.
– Home Screen Widgets: A fundamental element of Android since the original Pixel (and prior Android versions), Apple introduced widgets to iOS only in 2020.
The commercial concludes with the Pixel reminding viewers that “these rumors are just rumors,” only for the iPhone to echo the exact phrase—another subtle hint at Apple’s tendency to follow Google’s innovations.
A Subtle Yet Impactful Marketing Approach
In contrast to Samsung’s often confrontational and sometimes contentious advertisements that mock Apple directly, Google adopts a more playful tone. The #BestPhonesForever series has evolved into a recurring campaign that leverages humor and personality to showcase the strengths of the Pixel lineup without directly undermining rivals.
This newest advertisement is no different. It astutely positions Google as the pioneer while framing Apple as the entity that eventually imitates. It’s a savvy strategy that appeals to tech-savvy audiences aware of the ongoing feature competition between Android and iOS.
What We Know About the iPhone 17 Redesign
According to initial leaks, the iPhone 17 series—including the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max—is anticipated to feature a rear camera bar design. This would represent a substantial shift from the vertical or triangular camera setups Apple has employed since the iPhone 11 Pro. The new design is rumored to enhance thermal efficiency and accommodate more advanced camera technology.
Apple is also expected to unveil additional upgrades, including:
– A19 chip for boosted performance and efficiency
– Enhanced battery life
– Improved AI capabilities
– Potentially sleeker and lighter designs
The official reveal is expected in September 2025.
Wrap-Up: A Clash of Innovation and Imitation
Google’s latest advertisement serves as a clever reminder of how the smartphone industry often witnesses ideas evolve and reemerge across different brands. While Apple may be embracing a design language akin to Google’s, it’s important to recognize that innovation rarely follows a straightforward path. Both companies have drawn from and expanded upon each other’s concepts over time.
Nevertheless, Google’s advertising campaign distinguishes itself through its ingenuity and charm. It not only jokes around but also encourages viewers to contemplate the cyclical nature of the tech industry, while simultaneously reinforcing the Pixel’s reputation as an innovator.
As we look forward to the official unveiling of the iPhone 17, one thing is evident: the rivalry between Apple and Google is as engaging as it is innovative. And with ads like these, the smartphone competition is shaping up to be just as much about personality as it is about performance.
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