Ford Affirms Ongoing Backing for Apple CarPlay Integration
Ford has reiterated its dedication to backing Apple CarPlay, underscoring the significance of offering drivers options for in-car technology. At the 2025 Barclays Global Auto and Mobility Tech Conference, Ford CFO Sherry House conveyed the company’s enthusiasm for CarPlay, noting that it is a feature appreciated by customers and will remain a part of Ford vehicles.
House emphasized Ford’s approach of merging external technologies like CarPlay with their own proprietary apps, which have experienced considerable engagement enhancements. The company intends to launch Gemini in 2026, while also continuing the development of native applications aimed at improving customer connectivity.
This dedication to CarPlay is especially remarkable given General Motors’ recent choice to eliminate the platform from its vehicles, positioning Ford’s position as a refreshing contrast in the automotive sector. Nevertheless, it is still unclear if Ford will endorse the forthcoming CarPlay Ultra, as CEO Jim Farley has voiced concerns regarding its initial implementation, despite ongoing dialogues with Apple CEO Tim Cook.
Moreover, there are speculations that Tesla might soon roll out CarPlay support, representing a notable shift for the electric vehicle producer, which has been a prominent holdout against the platform.
As consumers increasingly emphasize technological features in their vehicle selections, the question lingers: Is CarPlay still an essential “must-have” for car buyers?
Read More