### Apple Spreads Holiday Joy in London with Wallace & Gromit Animation
This festive season, Apple has teamed up with the cherished characters Wallace and Gromit to produce a dazzling 300-foot high animation projected onto the renowned Battersea Power Station in London. This holiday display, which highlights the pair adorning Christmas trees, is scheduled to illuminate the landmark every evening from 5 p.m. to 10:30 p.m. until New Year’s Eve.
#### An Extraordinary Animation Experience
The animation, designed by the award-winning Aardman studio, showcases Wallace and Gromit in their iconic whimsical fashion, complete with the playful shenanigans of Feathers McGraw. The project exemplifies the remarkable potential of contemporary technology, as it was produced using a setup of eight iPhone 16 Pro Max models. Each device was positioned on motorized mounts to capture two perspectives of the Christmas trees, resulting in a total of 6,000 frames.
The complete animation was filmed in ProRAW format, enabling high-resolution images that were carefully compiled frame by frame into an impressive 6K video. This not only highlights Aardman’s creative prowess but also the sophisticated photographic features of the iPhone 16 Pro Max, especially its 5x Telephoto camera.
#### Honoring Tradition and Innovation
Greg Joswiak, Apple’s Senior Vice President of Worldwide Marketing, shared his enthusiasm for the project, commenting, “Wallace & Gromit are a beloved and iconic pair, and we’re thrilled that they will be illuminating Battersea Power Station for Londoners this year.” This partnership emphasizes the blend of technology and art, illustrating how modern devices can be employed to create joyful experiences.
The animation serves not only as a visual delight; it also acts as a reminder of the rich tradition of holiday storytelling and the happiness it brings to communities. As visitors congregate to marvel at this captivating display, they are reminded of the season’s magic and the creativity that can arise from collaboration.
#### Battersea Power Station: A New Base for Apple
Battersea Power Station has recently become the UK headquarters for Apple, marking a significant development for the tech giant. The choice to shift operations to this historic location, which has been planned since at least 2016, underscores Apple’s dedication to blending innovation with historical significance. The launch of a new Apple Store at this site further solidifies the company’s presence in London and its commitment to connecting with the local community.
#### Conclusion
As the holiday season progresses, the Wallace & Gromit animation at Battersea Power Station serves as a symbol of creativity and festive joy. It not only displays the capabilities of the iPhone 16 Pro Max but also celebrates the eternal charm of Wallace and Gromit. This partnership between Apple and Aardman is a delightful reminder of the joy that can be discovered in both technology and storytelling, making it a must-see for Londoners and visitors this Christmas season.
For additional details about this festive spectacle, you can check out [Apple’s official newsroom](https://www.apple.com/uk/newsroom/2024/11/wallace-and-gromit-bring-christmas-cheer-to-londons-battersea-power-station/).
