Many companies have well realized that creating valuable content is an excellent way to acquire new customers and retain them over time. However, creating content takes time and money and any business, especially those operating on a tight budget, has limits to what it can spend on it. The good news is that it is possible to build a content production âfactoryâ, even if the team is small and the budget is limited. All the steps you take in content production should be strung together in a clear and thoughtful sequence of actions, a system of interrelated tasks and principles to make quick and effective decisions. This system needs to have specific objectives and measures of performance to determine whether those objectives have been met, just like any other business unit. Keep in mind that the editorial team does not always have to create all the content themselves. become a platform for people to share their knowledge and experience. You can invite others to create content for you. For free.