# The Continuing Conflict Between Apple and Microsoft Regarding Cloud Gaming Services
The technology industry is observing yet another chapter in the persistent competition between Apple and Microsoft, this time focusing on cloud gaming services and the regulations surrounding the App Store. Earlier this year, Apple revised its App Store guidelines to allow cloud gaming applications, which many believed would pave the way for services like Xbox Cloud Gaming. Nevertheless, currently, there has been no confirmation from Microsoft about a possible launch of its cloud gaming service on iOS, resulting in a public disagreement between the two technology powerhouses.
## Differing Views on Cloud Gaming Viability
In January 2024, Apple revealed modifications to its App Store policies that were perceived as a significant advancement for cloud gaming. However, months later, Microsoft has voiced its dissatisfaction with the lack of developments. A report from Tom Warren at *The Verge* sheds some light on the matter, highlighting a submission Microsoft made to the UK’s Competition and Markets Authority (CMA) in late July. In this submission, Microsoft contends that despite Apple’s policy changes, the company has effectively established obstacles that hinder cloud gaming services from flourishing on the App Store.
### Primary Concerns Raised by Microsoft
Microsoft has identified two main issues that it believes obstruct the feasibility of cloud gaming services on iOS:
1. **In-App Purchase Obligations**: Apple requires that all digital content sold through apps must employ its in-app purchase system, which takes a cut from sales. This stipulation can notably affect the pricing and profitability of cloud gaming services.
2. **Bans on External Links**: Apple prohibits developers from including links to outside websites where users can buy digital content. This regulation restricts cloud gaming services from guiding users to their platforms for subscriptions or game acquisitions.
In its submission, Microsoft concluded that Apple’s updates to its guidelines have not fostered a supportive environment for cloud gaming service providers (CGSPs) to function effectively within the App Store.
## Apple’s Reaction
In early August, Apple replied to the CMA, defending its App Store regulations. The company underscored the existence of cloud gaming services currently offered on the platform, such as AntStream, and asserted its contribution to their success. Apple highlighted its investment in technologies that support gaming on iOS and its advocacy for web apps, implying that it is actively collaborating with developers to nurture a thriving gaming ecosystem.
Apple’s submission pointed out that several additional cloud gaming services are in development, suggesting that the company is not entirely stifling the expansion of cloud gaming on iOS.
## The Broader Context
The conflict between Apple and Microsoft transcends mere corporate rivalry; it reflects wider concerns about App Store practices and the control that platform holders maintain over digital content distribution. Apple is presently under scrutiny from regulators globally regarding its App Store policies, and the CMA’s position on this matter could have far-reaching effects on the future of the App Store.
As the dialogue persists, questions linger about whether Microsoft’s calls for policy changes are truly essential for the prosperity of Xbox Cloud Gaming on iOS. The situation underscores the complexities of navigating app distribution in an increasingly competitive digital environment.
## Conclusion
The confrontation between Apple and Microsoft concerning cloud gaming services highlights the difficulties that developers encounter in a landscape dominated by a few major entities. As both companies present their arguments to regulatory authorities, the resolution of this conflict could influence the future of cloud gaming on iOS and shape the distribution of digital content across platforms. As the situation unfolds, it will be intriguing to observe how both companies adjust to the changing regulatory framework and the expectations of consumers and developers alike.
What are your thoughts on this ongoing contention? Do you believe Microsoft’s requests are warranted, or do you think Apple is providing sufficient support for cloud gaming on its platform? Share your views in the comments below.
