# Apple to Permit Third-Party App Stores for iPad in the EU
In a notable development following regulatory changes in Europe, Apple has revealed that starting September 16, iPad apps can be offered through third-party app stores within the European Union (EU). This decision is in line with the EU’s Digital Markets Act (DMA), which seeks to promote competition and curb the monopolistic practices of major technology firms.
## Exploring the Digital Markets Act
The Digital Markets Act is legislation crafted to regulate large technology companies, identified by the EU as “gatekeepers.” These firms hold significant market power, enabling them to control access to their platforms and potentially hinder competition. Apple was categorized as a gatekeeper largely due to its monopoly over the distribution of iPhone apps via its App Store.
As per the DMA’s implementation, Apple is obligated to allow alternative app distribution channels, providing developers the opportunity to market their apps outside of the official App Store. This has already resulted in the creation of five alternative app stores for iPhone applications within the EU.
## Extension to iPad Apps
Although the iPad market is smaller than that of the iPhone, the EU acknowledged a considerable lock-in effect that justified analogous regulations. Apple has now broadened its app review policies to encompass iPadOS, permitting developers to distribute their apps through alternative means.
### Important Changes Effective September 16
1. **Alternative App Distribution**: Users in the EU will have the choice to download iPadOS apps not only from the App Store but also from third-party app stores. This alteration is anticipated to improve consumer choice and stimulate a more competitive app environment.
2. **Reduced Commission Rates**: Developers who have agreed to the Alternative Terms Addendum for Apps in the EU will enjoy a lower App Store commission rate on the first annual installs of their iPadOS apps.
3. **Alternative Browser Engines**: Developers will be permitted to utilize alternative browser engines in their iPadOS applications, further encouraging innovation and competition.
### Security Considerations
In spite of the introduction of third-party app stores, Apple will continue to exercise a degree of oversight to ensure user safety. Apps distributed through these alternative platforms will still need to be notarized, meaning they must pass Apple’s review process to confirm adherence to security standards before being made available for download.
## Conclusion
Apple’s decision to permit third-party app stores for iPad apps in the EU signifies a crucial shift in the company’s strategy for app distribution. This action not only aligns with the EU’s Digital Markets Act but also paves the way for enhanced competition and innovation within the app ecosystem. As the landscape transforms, developers and consumers alike can expect increased options and potentially reduced costs, reshaping the future of app distribution on Apple devices.
