# The Future of the Apple Watch SE: Transitioning to Plastic and Its Implications for Consumers
Earlier this summer, reports surfaced suggesting that Apple is experimenting with a new “rigid plastic” shell for the upcoming generation of the Apple Watch SE. This anticipated launch, originally expected at a recent Apple event, has been postponed, leading to discussions regarding the effects of this possible design shift. While a plastic exterior may significantly decrease manufacturing expenses, it brings up queries about whether this compromise will favor customers.
## The Evolution of Apple Watch SE
In 2020, Apple unveiled the Apple Watch SE, aiming it as a budget-friendly substitute to the premier Apple Watch Series 6. At a price of $279, the SE model offered the same display and aluminum body as the Series 6 but was missing certain high-end features like an Always-On Display and ECG capability. Despite these omissions, the SE was regarded as a great bargain, especially in comparison to the older Apple Watch Series 3, which was still retailed at $199.
In 2022, Apple updated the Apple Watch SE, reducing the starting price to $249. This update introduced a new nylon composite material for the back, replacing the previous ceramic design, and utilized the same chipset as the Series 8. However, the SE continued to lack ECG readings and an Always-On Display, preserving its role as an affordable choice for consumers.
## Apple Watch SE 3: What’s Different?
New reports from Bloomberg’s Mark Gurman indicate that the transition to a rigid plastic body for the Apple Watch SE 3 is becoming more probable. This transformation could not only lower expenses but also enable a broader selection of color choices, likely attracting younger buyers. Although the new model was not present at Apple’s September event alongside the Apple Watch Series 10, it is still in the works, with manufacturing difficulties reportedly causing delays.
The forthcoming Apple Watch SE is predicted to showcase a newer processor, moving past the S8 chip used in the Series 8, which would boost performance for users. While no extra features have been officially confirmed, there is optimism that Apple may finally introduce ECG capabilities, considering its potential to save lives.
## Transitioning to Plastic: Potential Savings
The choice to adopt a plastic casing could result in substantial manufacturing savings for Apple. Nevertheless, it remains unclear if these savings will be passed onto consumers. Two potential pricing approaches might emerge with the debut of the Apple Watch SE 3:
1. **Option 1**: Apple could keep the current price of $249 while introducing new features, such as ECG functionality or an Always-On Display.
2. **Option 2**: Apple might cut the starting price to around $199 or $229, maintaining a similar feature set.
There’s also a chance that the Apple Watch SE 3 could retain its current price without notable upgrades, though this appears improbable given the fierce competition in the smartwatch space and the frequent discounts on older models.
If Apple can effectively balance cost with enhanced health functionalities, the Apple Watch SE 3 could achieve remarkable success in the wearable segment.
## Conclusion
As consumers look forward to the next version of the Apple Watch SE, the possible transition to a plastic body presents critical considerations regarding cost, functionality, and market strategy. Whether Apple opts to focus on affordability or feature improvements will ultimately determine the device’s reception among consumers.
Are you looking forward to the new Apple Watch models? Do you have any reservations regarding the shift to plastic? Share your insights in the comments below.
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