### US Mac Shipments Stay Stable While PC Market Expands
Latest market analysis reveals that Apple’s Mac shipments in the United States have stayed relatively stable over the last quarter, with a minor drop in the company’s market share. This plateau occurs as the general PC market is witnessing growth, indicating a possible change in consumer preferences and expectations.
#### Mac Shipments Compared to Total PC Market
A report from Canalys shows that the second quarter of 2024 was a thriving time for the PC sector, with shipments (excluding tablets) in the US rising by 4% year-on-year, reaching a total of 18.9 million units. Significantly, the demand for laptops increased, showcasing an annual growth rate surpassing 5%. The enterprise segment was a major contributor to this upsurge, with IT expenditure on the rise and large companies updating their PC assets, resulting in a 12% boost in shipments.
In contrast, Apple’s estimated Mac shipments experienced only a slight rise from 2.31 million units in Q2 2023 to 2.322 million units in the same quarter this year. Consequently, Apple’s market share fell from 12.7% to 12.3%. This unchanging performance prompts questions regarding the company’s competitive edge in a swiftly changing market.
#### Excitement for M4 Macs
Despite the ongoing stagnation, numerous industry experts are optimistic that the forthcoming launch of M4 Macs could considerably enhance Apple’s sales performance. Historically, Apple has debuted new Mac models in October, and there is anticipation that the M4 series will adhere to this trend.
Well-known tech journalist Mark Gurman from Bloomberg has suggested that the initial models likely to be unveiled will include the 14-inch and 16-inch MacBook Pro variations, along with a refreshed Mac mini. However, the M4 iMac is not anticipated until later this year or early next year.
The expected M4 MacBook Pro models are likely to be equipped with M4, M4 Pro, and M4 Max variants, while the revamped Mac mini is rumored to feature a more compact design, similar to an Apple TV. The Pro iteration of the Mac mini may experience a postponed shipping schedule.
#### Anticipated Features and Enhancements
All M4 Macs are expected to include 16GB of RAM as standard, significantly boosting their performance. Furthermore, there is speculation regarding the launch of USB-C versions of Apple’s Magic Mouse, Keyboard, and Trackpad, which would align with the company’s broader initiative to transition to USB-C across its offerings.
#### Conclusion
While the overall PC market remains robust, Apple must confront the challenge of reinvigorating its Mac sales in a competitive environment. The impending M4 Macs could be a crucial element in reversing the current trends of stagnant shipments and declining market share. With consumers possibly delaying purchases in anticipation of these new models, Apple’s forthcoming decisions will be vital in securing its market position. The tech community is eagerly awaiting the announcements projected for next month, which could pave the way for a revival in Mac sales.
