# Just as We Anticipated: Samsung’s Galaxy Tab S10 Series Set to Conquer the Android Tablet Landscape
In recent years, the Android tablet sector has surged, with numerous brands joining the competition. Nevertheless, when it comes to high-end Android tablets, Samsung has consistently held the lead with its Galaxy Tab series. The only substantial rival Samsung has encountered in this arena comes from Apple’s iPad range. However, with the forthcoming debut of the **Galaxy Tab S10+** and **Galaxy Tab S10 Ultra**, Samsung aims to reinforce its market position and potentially surpass its competitor from Cupertino.
## An Unexpected Change in Approach
One of the early surprises regarding the Galaxy Tab S10 series is Samsung’s choice to eliminate the 11-inch model, a consistent feature in earlier versions. Instead, the firm is concentrating on two larger variants: the **12.4-inch Galaxy Tab S10+** and the impressive **14.6-inch Galaxy Tab S10 Ultra**. Although Samsung has not clearly stated the rationale behind this change, it likely relates to the recent introduction of the **Galaxy Tab S9 FE** and **Tab A9+**, which target customers seeking smaller, budget-friendly tablets.
In essence, if a compact tablet is what you desire, Samsung is directing you towards its FE models. For individuals desiring a more premium offering, the larger S10 variants are the recommended choice.
## Galaxy AI Takes the Spotlight
Samsung devoted a notable amount of time during its latest event showcasing the importance of **Galaxy AI** in its ecosystem. According to the brand, 75% of its users have interacted with AI functionalities, with 18 million instances of Galaxy AI usage occurring in just one week. These figures are remarkable, particularly considering they solely concern the U.S. market.
Samsung also announced that there are already over 100 million Galaxy AI-enabled gadgets in circulation, with ambitions to double this figure by year-end. To realize this goal, Samsung is concentrating on both software enhancements and new hardware rollouts, including the Galaxy Tab S10 series.
The AI capabilities in the Galaxy Tab S10+ and S10 Ultra are extensive. Many features that debuted with the **Galaxy Z Fold 6**—like **Circle to Search**, **Sketch to Image**, **Smart Select**, and **AI-based Dialogue Boost**—are now available on the expansive displays of the new tablets.
## Recognizable Design with Minor Adjustments
Upon initial inspection, the Galaxy Tab S10+ and S10 Ultra bear a striking resemblance to their predecessors. The measurements are almost the same, and the overall appearance has not dramatically changed. Nevertheless, there are a few significant enhancements.
One of the key advancements is the incorporation of an **Anti-Reflective display**, which was first introduced on the **Galaxy S24 Ultra**. Although it’s challenging to capture the difference in photographs, the new screen minimizes glare, making the tablet easier to use in well-lit conditions.
As anticipated, Samsung continues to provide some of the most vivid displays available. The **14.6-inch display** on the Galaxy Tab S10 Ultra is breathtaking, and it’s likely that the 12.4-inch Tab S10+ will deliver a similarly compelling experience.
## The Keyboard Case: A Mixed Blessing
Samsung has made some modifications to the **Book Cover Keyboard**. The updated keyboard features a dedicated **Galaxy AI button**, which appears to operate similarly to Microsoft’s **Windows Copilot** button. Activating this button launches the **Google Gemini** app, though it remains uncertain if this is the intended use or merely a demonstration feature.
Interestingly, the new Book Cover Keyboard seems to be compatible with the **Galaxy Tab S9+** and **S9 Ultra**. This is a welcome development as it means users won’t need to acquire a new keyboard case when transitioning from last year’s models.
However, the overall design of the keyboard case hasn’t significantly improved. While it performs well on a desk or other solid surfaces, it remains less than ideal for lap use. This has been a frequent criticism of past versions, and it seems Samsung has not entirely resolved this concern.
## A Major Reveal: MediaTek Takes the Helm
Perhaps the most significant surprise with the Galaxy Tab S10 series is Samsung’s choice to implement the **MediaTek Dimensity 9300+** chipset instead of Qualcomm’s **Snapdragon 8 Gen 3**. The Dimensity 9300+ provides an 18% enhancement in CPU performance, a 28% increase in GPU performance, and a 14% upgrade in NPU performance compared to earlier models. Additionally, Samsung has integrated a larger vapor chamber to aid in heat management.
While the transition to MediaTek may draw some scrutiny, the performance of the Galaxy Tab S10 Ultra felt smooth and agile during hands-on assessment. Samsung’s decision to shift away from Qualcomm for
