### The Gradual Introduction of Apple Intelligence: What to Anticipate
Apple has consistently been at the forefront of technology innovation, and its newest venture, Apple Intelligence, is set to further improve the user experience across its range of devices. Nonetheless, the implementation of this fresh AI-driven feature set is likely to be incremental, with substantial progress not expected for several years.
#### Future Features and Schedule
The initial phase of Apple Intelligence features is scheduled for release at the end of October 2024, aligning with the launch of iOS 18.1. This first rollout will unveil six new features aimed at augmenting the functionality of the iPhone, especially for iPhone 16 users. However, the long-awaited update for Siri, Apple’s voice assistant, is anticipated to arrive sometime in 2025 or 2026.
Experts have indicated that the launch of these AI features could potentially lead to a spike in iPhone sales, particularly among users with older devices. Nonetheless, current sales figures show that the interest in the iPhone 16 is similar to last year’s numbers, implying that AI has yet to be viewed by consumers as a strong incentive to upgrade.
#### Analyst Perspectives
Edison Lee, an analyst at Jefferies, has moderated expectations concerning the immediate influence of Apple Intelligence on iPhone sales. He observes that the projected growth of 5-10% in iPhone sales may not come to fruition as hoped. Lee asserts that while Apple boasts a distinctive advantage in merging hardware and software to provide tailored AI services, the necessary technology for significant AI performance in smartphones remains a few years away.
Lee remarked, “We view Apple Intelligence positively in the long run, as Apple is the sole hardware-software integrated player capable of utilizing proprietary data to deliver affordable, customized AI services. However, the current smartphone hardware requires enhancements before it can support serious AI, likely by 2026/27.” This suggests that while Apple is well-prepared for future developments, the existing hardware might not adequately support the functions of Apple Intelligence.
#### Outlook for the Future
Despite the gradual beginning, Lee foresees growth in iPhone sales next year, attributing this more to the anticipated launch of the slimmer iPhone 17 Air rather than the Apple Intelligence features. He stresses that improvements in smartphone technology, especially in high-speed memory and advanced packaging, are vital for the effective deployment of AI functionalities.
“AI-capable smartphone technology is probably 2-3 years away due to constraints in high-speed memory and advanced packaging tech,” Lee noted. “However, Apple’s streamlined model (17 Air) in 2025 could stimulate greater upgrade interest.”
#### Final Thoughts
As Apple progresses in developing its AI capabilities, the emphasis will be on gradual improvements and enhancements rather than immediate, revolutionary changes. While the initial launch of Apple Intelligence may not have a significant short-term impact on iPhone sales, the long-term prospects appear encouraging. With its unique market position and ongoing collaborations with key technology partners, Apple is well-positioned to utilize its strengths in AI, ultimately transforming the smartphone experience for users in the upcoming years.
As customers await the introduction of these new features, it will be intriguing to observe how Apple handles the complexities of incorporating advanced AI into its devices while upholding its reputation for quality and innovation.
