# Google Play Might Enhance App Installs with a Convenient, Always-Visible ‘Install’ Button
The Google Play Store, the primary platform for Android applications, is rumored to be making a small yet significant adjustment that could greatly improve user experience. Recent information suggests that the Play Store could soon integrate a consistently visible “Install” button on app pages, enabling users to download applications without needing to scroll back to the top. This seemingly subtle alteration could greatly benefit user convenience and app developers’ performance.
## Key Details
– **Fixed Install Button**: The “Install” button may soon be anchored at the top of app pages, facilitating easier app downloads without scrolling up.
– **Essential App Snapshot**: The fixed header will showcase vital app information such as app icon, name, developer, average rating, and whether the app features ads. Additionally, a dropdown will enable users to install the app on other devices.
– **Not Yet Available**: While this feature has been discovered in the code of Google Play Store version 43.1.19, it is currently unavailable to users. The exact launch date is still unknown.
## A Minor Change with Major Advantages
For Android users, the Google Play Store serves as a goldmine of applications and games. However, the existing layout can occasionally be unwieldy, particularly when app pages include lengthy descriptions, reviews, and other elements. Users often need to return to the top of the page to access the “Install” button after examining the app’s details, which can be a source of frustration, especially when quickly downloading an app.
The anticipated adjustment, as reported by [Android Authority](https://www.androidauthority.com/google-play-store-fixed-header-install-button-apk-teardown-3490075/), seeks to address this issue. By maintaining the “Install” button at the top, users will be able to download apps swiftly and easily, regardless of how far they have scrolled down the page.
### Functionality
An analysis of the Google Play Store version 43.1.19 unveiled code suggesting this new feature. Reverse engineering specialist AssembleDebug managed to activate the feature for Android Authority, with a video demonstration illustrating its functionality. As users navigate through an app’s details, the “Install” button remains visible at the top, ensuring it’s always accessible.
The fixed header will also highlight vital app information, including:
– **App Icon**: A quick visual identifier for the app.
– **App Name**: Clear identification of what’s being installed.
– **Developer Name**: Crucial for users who favor apps from reputable developers.
– **Average Rating**: An immediate indication of the app’s overall user rating.
– **Ad Status**: Information regarding whether the app includes advertisements.
– **Device Dropdown**: A feature that enables users to install the app on other devices linked to their Google account.
This efficient approach could expedite the app downloading process, improving intuitiveness, especially for users who prefer reviewing feedback and descriptions prior to making a selection.
## Importance of the Change
Although this update may seem minor, it holds potential significance for both users and developers. For users, the always-visible “Install” button minimizes hurdles in the app download experience. No longer will they need to scroll back up to locate the button after reviewing lengthy descriptions or feedback—just click “Install” when ready.
For developers, this feature could potentially boost app downloads. Presently, users may exit an app page without installing simply because they are disinclined to scroll back up to find the button. By ensuring the “Install” button remains visible at all times, developers may experience a higher conversion rate from views to installations.
### A Supportive Feature for Developers
Comprehensive app descriptions and reviews play a crucial role in educating users about an app’s features and capabilities. However, these extensive descriptors can sometimes hinder developers, as users might lose interest or forget to scroll back up to install the app after digesting all the information. By keeping the “Install” button perpetually visible, Google Play could assist developers in transforming more page visitors into app users.
## Anticipated Release Timing
Currently, this feature is not yet active on the Google Play Store. While evidence of the feature has been identified in version 43.1.19, no official announcement has been made regarding its rollout timeline. However, considering that the feature has already been activated for testing, it is plausible that it will be available soon.
### View the Demonstration
For those keen to see the feature in operation, a video demonstration can be found on YouTube. The video, shared by AssembleDebug, showcases how the fixed header operates and emphasizes the advantages of having the “Install” button visible at all times.
[Watch the video on YouTube](
