### Updated Guidelines for Developers Releasing Apps on the EU App Store
In a notable development for app creators within the European Union, new rules have been instituted requiring the provision of public contact details. Under the EU’s Digital Services Act (DSA), developers are obligated to include a public address and telephone number that will be accessible to consumers in the area. This alteration aims to bolster transparency and accountability in the digital marketplace.
#### Overview of the Digital Services Act
The Digital Services Act represents an extensive framework created by the European Union to oversee online platforms and ensure a safer digital atmosphere for users. Among its various stipulations, the DSA highlights the duties of digital service providers, including app stores, to authenticate and showcase contact details for any “traders” distributing digital applications. This regulation is crafted to safeguard consumers and cultivate trust in online services.
#### Who is Impacted?
As stated by Apple, a developer is considered a “trader” under EU rules if they earn any income from their app. This definition includes not only direct App Store sales but also earnings from in-app purchases and advertisements. Therefore, the only developers exempt from this obligation are those offering free apps without any monetization methods.
#### Timeline for Implementation
At this time, developers are required to submit their public trader information to Apple to launch new apps or updates on the App Store. Noncompliance with this requirement by February 17, 2025, will lead to the removal of their applications from the EU App Store. This deadline underscores the urgency for developers to conform to the new guidelines.
#### Concerns from Developers
The newly instituted rules have led to dissatisfaction among numerous developers, especially individual creators who may lack a specific business address or contact number. Many express worries about the privacy risks related to revealing personal information. Regrettably, Apple has limited capabilities to address these worries, as compliance with EU regulations is required.
For individual developers, the DSA mandates the provision of a physical address or P.O. Box, along with a telephone number and email address. Conversely, organizations are only required to disclose a phone number and email address. This information will be prominently displayed beneath the app description in the App Store, making it easily accessible to users.
#### Final Thoughts
The introduction of these new rules signifies a crucial advancement in the EU’s initiatives to regulate the digital economy and improve consumer protection. While the modifications seek to promote transparency and accountability, they also present challenges for developers, especially those working independently. As the deadline looms, developers must navigate these new regulations diligently to ensure compliance and sustain their presence in the EU App Store.
For further details on these updates and their potential impact on you as a developer, visit the [Apple Developer website](https://developer.apple.com/news/?id=yfacfeal).
