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Craig Federighi Talks About Holdups in Apple Intelligence and News on Siri [Video] – 9to5Mac

# Comprehending the Setbacks in Apple Intelligence: Perspectives from Craig Federighi

When Apple launched the iPhone 16 series, numerous tech aficionados were disheartened by the lack of expected AI capabilities. This sparked widespread criticism over the holdups in the introduction of Apple Intelligence. Recently, Joanna Stern of the *Wall Street Journal* engaged in a discussion with Craig Federighi, Apple’s software chief, to clarify these delays and outline what users can anticipate in forthcoming updates, especially concerning Siri.

## What Causes the Delays in Apple Intelligence?

Federighi underscored that Apple’s perspective on AI markedly diverges from that of other firms, particularly regarding its integration within products. He remarked that the creation of Apple Intelligence is not aimed at producing yet another chatbot similar to ChatGPT. Apple’s goal instead is to design a thoroughly integrated system that emphasizes user personalization and privacy.

> “We approached this not as a matter of creating another chatbot attached to our current experience, but rather how to develop something that’s fundamentally integrated? Most importantly, we see it as personal.”

This emphasis on personalization requires a detailed comprehension of user data, which brings forth crucial privacy issues. Federighi pointed out that Apple’s framework hinges on on-device processing in conjunction with Private Cloud Compute, setting it apart from less secure server-reliant chatbots. For example, when users ask for a summary of a long document, Apple’s system employs encrypted communication with a specific server that does not store any information after the task is completed.

Federighi clarified that Apple is not hurrying to launch all features simultaneously. Rather, the company is dedicated to a long-term vision for its AI technology, which is designed to progress over the course of years, even decades.

> “This isn’t a one-off situation; it’s a multi-year – honestly even decades-long – trajectory of this technology unfolding, and we will approach it with responsibility.”

## What Lies Ahead for Siri?

One of the key inquiries regarding Apple Intelligence is what the future holds for Siri. Federighi conceded that there is no clear timeline for when Siri will achieve its full potential as an intelligent assistant. Instead, he portrayed Siri’s development as a continuous journey.

> “The journey is perpetual […] As humans, our expectations of using our voice to communicate and request things are almost limitless.”

At present, Siri is functional and becoming increasingly helpful, thanks to strides in Apple Intelligence and large language models. Federighi reassured users that Siri will keep evolving, enhancing its understanding of user context and gaining access to more resources on their devices.

> “Siri is progressing through phases and will see benefits in stages throughout the coming year.”

This staged approach indicates that users can look forward to gradual enhancements rather than a single comprehensive overhaul.

## Conclusion

The hold-ups in the deployment of Apple Intelligence arise from Apple’s commitment to forging a secure, personalized, and intricately integrated AI experience. Craig Federighi’s comments reveal the company’s dedication to responsible development, placing user privacy at the forefront while expanding the functionalities of Siri and beyond. As Apple refines its strategy, users can anticipate a more intelligent, intuitive Siri that develops over time, as opposed to a one-off transformation.

For those keen on a more thorough insight into these advancements, the complete interview with Craig Federighi is accessible for viewing online.

*Image: Apple and 9to5Mac*