# Apple Launches New M4 MacBook Pro Video Highlighting Professional Applications
Apple has just introduced an engaging new video that showcases the professional-oriented features of its latest M4 MacBook Pro series. The video includes four professionals from various sectors explaining how the new device has notably transformed their workflow. This effort not only spotlights the specifications of the M4 chip but also demonstrates its practical use in everyday situations.
## The Strength of the M4 Chip
The M4 chip family is engineered to provide remarkable performance, featuring outstanding specifications like a 16-core CPU and a 40-core GPU. Reports indicate that the M4 chip also presents a 35% enhancement in memory bandwidth, establishing itself as a strong contender for intensive workloads. Nevertheless, Apple’s video strives to extend beyond mere statistics, illustrating how these innovations yield concrete benefits for experts.
## Highlighted Professionals
In this video, Apple showcases four working professionals, each from distinct professions:
1. **A Coder Specializing in Artistic Programming**: This individual shares how the M4 MacBook Pro boosts their creative coding efforts, permitting smoother rendering and expedited processing.
2. **A Founder and CEO**: The CEO conveys their thoughts on how the device assists in effectively running business operations, stressing the significance of dependability and performance in a fast-moving landscape.
3. **An Educator in AI and Robotics**: This educator shares how the M4 MacBook Pro supports intricate simulations and educational resources, simplifying the teaching of advanced technological topics.
4. **Another Co-Founder**: This individual talks about the MacBook Pro’s collaborative capabilities, underscoring how it enhances teamwork and project coordination in a startup environment.
Each professional received an M4 MacBook Pro for their daily work, and they openly share their insights throughout the video.
## Notable Features Featured
The video outlines various standout aspects of the M4 MacBook Pro, such as:
– **M4 Processor**: The core of the device, offering unparalleled speed and efficiency for high-demand applications.
– **Battery Life**: The prolonged battery life of the MacBook Pro enables professionals to work longer without breaks, a vital factor for those who are frequently on the go.
– **Apple Intelligence**: The inclusion of sophisticated AI features boosts productivity, leading to more intelligent workflows and improved resource management.
## Additional Material
Apart from the ‘Pros on Pros’ video, Apple has rolled out a lively, entertaining video that further illustrates the capabilities of the M4 chip family. This extra content is available [here](https://9to5mac.com/2024/10/30/apple-touts-m4-macbook-pro-performance-in-no-sweat-video/).
## Summary
Apple’s latest video stands as a testament to the M4 MacBook Pro’s capacity to empower professionals across various industries. By centering on real-life applications and the feedback of actual users, Apple effectively illustrates how its technology can enhance both productivity and creativity. What do you think about the ‘Pros on Pros’ video? Share your thoughts in the comments below!
For more details on the M4 MacBook Pro lineup, watch the official (https://youtu.be/IHTT_7AjoU8).
