# Honoring Veterans Day: Apple’s Salute to Service Members
Veterans Day, celebrated every year on November 11, serves as a moment to pay tribute to the sacrifices made by individuals who have served in the armed forces. This year, Apple has embraced the essence of the day through various initiatives designed to honor veterans and their impact. From fitness challenges to heartfelt tributes, Apple is making a dedicated effort to show gratitude for those who have served.
## Apple Watch Fitness Challenge
A highlight of Apple’s Veterans Day observance is the Apple Watch Fitness Challenge. This initiative motivates users to participate in physical exercise by completing any workout for at least 11 minutes. The importance of the number 11 directly relates to the date of Veterans Day, which occurs on the 11th day of the 11th month.
### How It Functions
Participants can achieve a unique recognition by tracking their workout using the Workout app or any app compatible with Apple’s Health app. Upon fulfilling the challenge successfully, users will unlock a virtual badge that can be showcased on their iPhone, Apple Watch, and within the Messages app. Furthermore, participants will receive exclusive stickers for use in Messages, FaceTime, and other applications, adding a playful and engaging aspect to the festivities.
For those who prefer structured workouts, Apple Fitness+ provides a selection of classes to assist users in accomplishing the challenge. This fitness platform offers diverse content, catering to individuals at all fitness levels.
## Time to Walk Episode Featuring J.R. Martinez
Alongside the activity challenge, Apple has unveiled a new installment of “Time to Walk,” starring J.R. Martinez, a former U.S. Army soldier. Martinez, recognized for his work as an actor and motivational speaker, shares his personal story and insights on recovery following a life-altering injury sustained during the Iraq War.
In this episode, Martinez reflects on how his experiences have transformed his sense of purpose and his connections with others. His narrative serves as a motivating tale, emphasizing resilience and the critical role of community support for veterans.
## A Message from Tim Cook
Tim Cook, Apple’s CEO, took to social platforms to extend his gratitude to veterans for their service. In his message, he highlighted the bravery and sacrifice displayed by those who have served, as well as the significant influence their commitment has on our society. Cook’s recognition reinforces the company’s dedication to honoring veterans not only on Veterans Day but throughout the entire year.
## Veterans and Military Purchase Program
Apple also reminds veterans and active military personnel about its Veterans and Military Purchase Program, which provides a 10% discount on purchases. This discount is available to current and former members of the U.S. military, National Guard, and Reserve, along with their immediate family members living in the same household. Unlike certain special promotions that may be restricted to specific times, this discount remains perpetually accessible, offering continuous support to those who have served.
## Conclusion
Apple’s diverse approach to celebrating Veterans Day demonstrates a profound respect for the sacrifices made by service members. Through fitness activities, inspiring narratives, and continuous support programs, Apple is not only recognizing veterans but also fostering a culture of health, gratitude, and acknowledgment. As we commemorate this significant day, it is vital to remember and honor the bravery and dedication of those who have served in the military.
