# Threads Now Allows Landscape Videos: A Transformative Update for Users
The Threads application, created by Meta, has recently launched an important update that significantly improves the user experience by enabling landscape video playback. This functionality, which numerous users have been looking forward to, represents a major enhancement in how media is accessed on the platform.
## The Launch of Landscape Video Functionality
In the past, users trying to watch horizontal videos on Threads encountered a frustrating constraint: the app did not rotate to support landscape orientation, even when videos were selected for full-screen viewing. This limitation negatively impacted the overall viewing experience, particularly for content creators and users who favor landscape videos. Now, with the new update, users can conveniently view videos and images in landscape mode, making the app more adaptable and user-friendly.
The announcement regarding this new capability was verified by the Threads team after alert users pointed out the change. The official Threads account recognized the update, stating, “You discovered it,” in reply to user queries. This confirmation was also supported by tech news outlet 9to5Mac, which highlighted that the feature is now active on the iOS version of the app.
## Latest Updates and Features
This landscape video capability follows closely behind another major update: the launch of Custom Feeds. Earlier this week, Meta enabled all users to craft personalized feeds within the Threads app. This feature empowers users to curate their content experience, simplifying the process of following topics and accounts that are most significant to them.
Additionally, Instagram CEO Adam Mosseri has revealed intentions to modify the platform’s algorithms to give priority to content from accounts that users actively follow. This change seeks to improve user engagement and satisfaction by ensuring a higher relevance of posts in users’ feeds. Moreover, Threads is set to soon introduce a search functionality that will allow users to filter posts according to specific date ranges, adding further utility to the app.
## The Future of Threads: Advertising and Expansion
As Threads continues to grow, Meta has also disclosed plans to roll out advertisements on the platform next year. This decision follows the notable rise Threads has seen, reaching over 200 million monthly active users since its inception. The introduction of ads is viewed as a logical advancement for the platform, aiming to capitalize on its increasing user base while striving to maintain a balance between user experience and revenue generation.
## Conclusion
The Threads application can be downloaded for free on the App Store and requires an iPhone operating iOS 15.1 or higher. Users are encouraged to update their app to benefit from the latest features, including the eagerly awaited landscape video support. As Threads continues to innovate and broaden its features, it is set to become a more essential component of the social media realm, addressing the needs and preferences of its expanding user community.
Stay alert for further updates as Threads progresses and unveils new features that improve how we connect and share content online.
