# The Evolution of Car Connectivity: Hyundai’s Focus on CarPlay and Android Auto
In the fast-paced automotive industry, the incorporation of technology into cars has emerged as a vital aspect of customer satisfaction. With the increasing popularity of electric vehicles (EVs), automakers are challenged to find a balance between classic features and forward-thinking tech solutions. Recently, Hyundai executive Olabisi Boyle provided insights into the company’s approach to smartphone integration, specifically with Apple CarPlay and Android Auto, against a backdrop of diverse strategies from rivals like General Motors (GM).
## Hyundai’s Present Position on CarPlay and Android Auto
In a recent discussion with *InsideEVs*, Olabisi Boyle, Hyundai’s Senior Vice President of Product Planning and Mobility Strategy, reaffirmed the company’s dedication to continuing support for both Android Auto and Apple CarPlay in the foreseeable future. Boyle highlighted the significance of offering consumers an array of choices as the automotive sector transitions toward electrification and enhanced connectivity.
Hyundai’s strategy reflects the changing environment of EV charging within the United States, where numerous manufacturers are transitioning from the Combined Charging System (CCS) to the North American Charging Standard (NACS), which was first developed by Tesla. As automakers adapt, they are also ensuring that customers have the necessary adapters to use both charging systems. This flexibility is a core theme in Hyundai’s strategy, as Boyle expressed, “Right now, we’re still maintaining Android Auto and CarPlay. It’s a bit like EV charging. As we’re moving, give people all the options.”
## A Thoughtful Shift to Electric Vehicles
Hyundai’s plans also involve a gradual shift to fully electric vehicles while continuing to provide internal combustion engine (ICE) models and hybrids. Boyle explained that this transitional phase is vital for the company’s sustainability and advancement, stating, “Eventually, we’ll all be fully EV, but it’s going to take some time, and you don’t want your business to fail in between.” This sensible strategy enables Hyundai to stay competitive while preparing for a future focused on electric mobility.
## Looking Forward: What Lies Beyond CarPlay and Android Auto
While Hyundai is presently devoted to supporting current smartphone integration technologies, Boyle hinted at the possibility of more sophisticated alternatives in the future. She proposed that the automotive sector might unite around a new standard that could exceed the functionalities of CarPlay and Android Auto. “There may be better alternatives to CarPlay and Android Auto that people are not even imagining now,” she noted, suggesting that Hyundai is proactively seeking innovative solutions that could transform in-car connectivity.
## The Distinction with General Motors
Hyundai’s approach sharply contrasts with GM’s recent choice to discontinue CarPlay support in its upcoming electric vehicles. GM’s decision has faced criticism as myopic, particularly as competitors like Ford continue to embrace CarPlay, enhancing user experience and providing additional choices. By sustaining support for CarPlay and Android Auto, Hyundai establishes itself as a customer-focused brand that prioritizes user preferences and technological adaptability.
## Conclusion: A Focused Customer Approach
Hyundai’s commitment to maintaining support for CarPlay and Android Auto signifies a larger trend in the automotive sector toward consumer empowerment. As automakers navigate the intricacies of electrification and technology integration, those emphasizing user experience and flexibility are poised to succeed. Although the future may introduce new standards and advancements, Hyundai’s current approach ensures that drivers can benefit from a combination of traditional vehicle features and modern technology throughout this transitional phase.
As the automotive landscape continues to change, it will be intriguing to observe how Hyundai and other manufacturers modify their strategies to satisfy the needs of an increasingly tech-aware consumer demographic.
