# The Impact of AI on Smartphone Buying Decisions: Findings from Recent Surveys
Recent surveys have illuminated the significance of artificial intelligence (AI) capabilities in the decision-making journey of smartphone purchasers, especially among iPhone owners. While the incorporation of AI technologies such as Apple Intelligence has sparked interest, numerous users express doubts about the actual benefits these features deliver. This article delves into the results of a recent survey conducted by SellCell, which reveals the attitudes of iPhone and Samsung smartphone users towards AI features.
## iPhone Users Value AI
The SellCell survey indicates that AI plays a crucial role for many buyers when choosing a new smartphone. The results show that iPhone users show greater interest in mobile AI compared to Samsung users. Nearly 47.6% of iPhone users stated that AI features are a “very” or “somewhat” important factor when acquiring a new device. In comparison, only 23.7% of Samsung users shared this sentiment.
This difference suggests that Apple has effectively established itself as a frontrunner in the AI sector, at least according to its user base. Nevertheless, the excitement surrounding AI capabilities does not automatically translate into contentment with available offerings.
## Yet What They’ve Experienced So Far Falls Short
Although there is a keen interest in AI, the survey uncovered a notable gap between user expectations and the actual value derived from current AI features. An astonishing 73% of Apple Intelligence users and 87% of Galaxy AI users reported that the AI functionalities accessible to them are either “not very valuable” or “add little to no value” to their smartphone usage.
The survey also revealed the popularity of various Apple Intelligence features prior to the launch of iOS 18.2:
– **Writing Tools**: 72%
– **Notification Summaries**: 54%
– **Priority Messages**: 44.5%
– **Clean Up in Photos**: 29.1%
– **Smart Reply in Mail and Messages**: 20.9%
These figures suggest that while certain features are acknowledged, they do not considerably improve the overall user experience.
## Maybe Genmoji and ChatGPT Will Make a Difference
The survey was conducted ahead of the launch of iOS 18.2, which brought forth new AI features, including **Genmoji** and **ChatGPT integration**. Genmoji enables users to design custom emojis using AI, adding a playful and personalized element to messaging. By merely describing the desired emoji, users can instantly create unique designs.
Moreover, the ChatGPT integration into the iOS ecosystem is intended to boost Siri’s functionality. Users can now make requests by saying “Ask ChatGPT,” facilitating a more thorough response to inquiries. This combined approach—leveraging both Siri and ChatGPT—might help alleviate some of the discontent expressed by users regarding the current AI capabilities.
## Conclusion
The results from the SellCell survey emphasize the increasing significance of AI in the smartphone industry, particularly among iPhone users. While there is a distinct interest in AI functionalities, the existing offerings have failed to meet user expectations, resulting in widespread dissatisfaction. However, with the rollout of innovative features like Genmoji and ChatGPT integration in iOS 18.2, there exists an opportunity for Apple to transform user perceptions and augment the value of AI in smartphones. As technology progresses, it will be essential for companies like Apple and Samsung to heed consumer feedback and refine their AI features to better align with user demands.
