### Apple Broadens Access to “Severance” Season One on Roku Channel
In a creative marketing approach designed to build anticipation for the eagerly awaited second season of “Severance,” Apple has made the entirety of the first season available for free on the Roku Channel. This endeavor signifies a noteworthy achievement as it represents the first occasion of Apple TV+ content being presented on a third-party streaming service, illustrating Apple’s dedication to reaching a wider audience and boosting engagement with its original programming.
#### The Roku Channel: A Key Player in Free Streaming
The Roku Channel has positioned itself as one of the largest venues for complimentary streaming video content, boasting an impressive audience exceeding 90 million. By granting access to “Severance” season one to this extensive user base, Apple is not only promoting its original series but is also exploring a significant market of potential new subscribers.
#### Availability and Extra Content
Viewers can watch all episodes of “Severance” season one on the Roku Channel at no charge until January 19. Besides the episodes, users will also have a sneak peek of the forthcoming second season and exclusive behind-the-scenes material that offers a deeper look into the creation of the show. This tactic serves to attract new viewers while generating excitement for the upcoming season’s launch.
To further draw in Roku users, Apple is offering a three-month trial of Apple TV+. This enables viewers to smoothly transition from enjoying the free content on Roku to subscribing to Apple TV+ for the next season, which is scheduled to premiere on January 17.
#### Recent Marketing Initiatives
This move follows a recent promotion in which all Apple TV+ content was accessible for free from January 3-5. This limited-time offer provided another chance for viewers to delve into Apple’s original programming without the obligation of a paid subscription. Such marketing initiatives demonstrate Apple’s strategy to broaden its footprint and attract a varied audience to its streaming platform.
#### Critical Reception for “Severance”
“Severance,” a psychological thriller that delves into the repercussions of a corporate policy that divides work and personal life, has been praised for its exceptional premise, writing, and performances. As excitement grows for the second season, which has received high praise from critics, Apple is well-positioned to capitalize on this buzz for a triumphant launch.
#### Conclusion
Apple’s choice to make “Severance” season one freely accessible on the Roku Channel is a calculated move that underscores the company’s commitment to enlarging its viewer base and fostering engagement with its original content. By providing complimentary access to its celebrated series and offering a trial subscription to Apple TV+, Apple is not only advocating for “Severance” but also establishing itself as a competitive entity in the streaming arena. As the premiere date for season two nears, viewers are encouraged to seize this exceptional opportunity to experience the series and prepare for the next installment in its captivating story.
