# Forecasting Price Adjustments for Apple’s Upcoming iPhone 17 Series
Apple is preparing to unveil five new iPhones in 2025, with initial signs pointing toward a possible price increase this year. The budget-oriented iPhone SE 4 is likely to see a slight price rise, and the flagship iPhone 17 series may experience similar adjustments. Below are two significant factors that could drive this potential price elevation.
## 1. Increasing Demand for High-End Models
Apple’s Pro models have consistently garnered a dedicated following, and this trend seems to be accelerating with the current iPhone 16 series. Even with Apple enhancing the entry-level iPhone 16, there has been a surge in demand for the Pro models. A recent report from Counterpoint Research noted a considerable uptick in the appeal of Pro and Pro Max devices, particularly in regions such as China.
Analyst Ivan Lam points out this change, remarking, “iPhone sell-through was down, but consumers are shifting towards Apple’s ultra-high end, mitigating some of the declines. In markets like China, we’re observing a significant increase in the sell-through share of Pro series devices.” The report anticipates that the share of Pro devices in China will surpass 50% by Q4 2024, signaling a strong preference for more premium models. This rising demand for high-end devices sets the stage for possible price increases by Apple.
## 2. Launch of the iPhone 17 Air
Another pivotal element enhancing the likelihood of price hikes is the launch of the iPhone 17 Air, which is expected to succeed the Plus models in Apple’s range. While early speculations hinted that the 17 Air would be an ultra-premium edition, recent updates suggest it will be priced just below the Pro models. Nevertheless, it is still projected to have a premium price due to its anticipated features and design.
The iPhone 17 Air is rumored to showcase a remarkably slender design, making it one of the most visually appealing models in the series. Although it might not possess some advanced features present in the Pro models, its attractive design is likely to boost demand. Apple is not expected to offer a lower price for a product that could emerge as one of its most desirable options.
## Implications for iPhone 17 Pricing
Taking into account the surge in demand for premium models alongside the introduction of the iPhone 17 Air, it seems likely that moderate price increments will be observed across the iPhone 17 series. The basic model might be an exception, as it contends with strong competition from the new SE 4 and is not the top choice for consumers.
At present, the pricing for the iPhone 16 series stands at:
– iPhone 16: $799
– iPhone 16 Plus: $899
– iPhone 16 Pro: $999
– iPhone 16 Pro Max: $1,199
Considering the expected trends, the iPhone 17 series could be priced as follows:
– iPhone 17: $799 or $849
– iPhone 17 Air: $999
– iPhone 17 Pro: $1,099
– iPhone 17 Pro Max: $1,299
This pricing model indicates that Apple may elevate the prices of the Pro models and the Air by $100 each, while keeping the base iPhone 17 relatively steady or only making slight increases.
In spite of current economic pressures and inflationary trends, Apple has upheld consistent pricing for its flagship iPhones in recent years. However, indications point to 2025 as the year when pricing strategies may evolve.
What are your views on the projected pricing for the iPhone 17? Feel free to share your thoughts in the comments below.
### Top iPhone Accessories
As we anticipate the launch of the iPhone 17, consider checking out the top accessories to enhance your iPhone experience. From cases to chargers, there are a multitude of options to complement your new device.
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