### Apple TV+ Launches Innovative Marketing Pop-Up for “Severance” Season 2 in New York City
With excitement ramping up for the comeback of “Severance,” Apple TV+ has adopted a unique strategy to advertise the show’s second season, debuting this Friday. The streaming platform has established a captivating marketing pop-up in one of New York City’s most renowned spots—Grand Central Station. This endeavor not only showcases the show’s distinctive themes but also immerses onlookers in the realm of Lumon Industries, the fictional firm central to the series.
#### A Peek Inside the Glass Cube
Earlier today, TikTok user [@bigbrozelle](https://www.tiktok.com/@bigbrozelle?_t=ZT-8t46cInwKgo&_r=1) posted a video presenting the pop-up, which features several performers acting as Lumon employees diligently working inside a clear glass cube. The cube is embellished with promotional elements, including the show’s premiere date of January 17 and the Apple TV+ insignia.
Within the cube, the actors appear absorbed in their duties, typing on Lumon-style computers, seemingly unaware of the throngs of commuters moving past. This engaging arrangement cleverly reflects the show’s concept, where characters undergo a bizarre division between their work and personal identities.
#### Generating Excitement for Season 2
“Severance” has captured considerable attention since its launch almost three years ago, and the lengthy wait for its second season has only amplified viewer eagerness. The program, created by Dan Erickson, examines themes of identity, memory, and the ramifications of a corporate culture that emphasizes productivity over individual well-being.
The marketing pop-up exemplifies Apple TV+’s dedication to creatively engaging its audience. By bringing the show’s setting to life in a public venue, they not only promote the impending season but also encourage viewers to contemplate the show’s profound messages.
#### Favorable Reception and Anticipation
As the launch date nears, initial critiques for “Severance” Season 2 have been overwhelmingly positive, further igniting enthusiasm among fans. Reviewers have lauded the show’s writing, direction, and performances, indicating that the wait may have been worth it.
For those keen on catching a glimpse of the pop-up, the TikTok video can be viewed [here](https://www.tiktok.com/t/ZT211wCWE/), though its availability might change as TikTok navigates its future in the U.S.
#### Conclusion
With its distinctive marketing techniques and the prospect of a gripping new season, “Severance” is set to attract the attention of both newcomers and loyal fans alike. As Apple TV+ continues to pioneer its promotional strategies, the buzz surrounding the show’s return is undeniable. Are you prepared to re-enter the realm of Lumon Industries? Share your thoughts in the comments below!
**Image credit**: [Parker Ortolani](https://x.com/parkerortolani?s=21&t=a-bloX1n-TZ50ofqhetO1A)
