# Samsung’s Mixed Reality Headset: Is “Beyond” Its Upcoming Name?
Samsung’s entrance into the realm of mixed reality (MR) is creating considerable excitement, with recent trademark submissions in the UK and New Zealand suggesting that the tech titan’s next headset may be referred to as **”Beyond.”** This potential name resonates with Samsung’s ambitious outlook for immersive technology, as it partners with Google on a next-gen extended reality (XR) platform. Here’s all we know about this captivating advancement.
—
## **Essential Insights**
– **Trademark Insights:** Samsung has lodged trademarks for the name “Beyond” in the UK and New Zealand, encompassing products such as VR, AR, and XR headsets.
– **Current Trademark Issue:** BigScreenVR, a firm focused on virtual reality, already possesses a headset named “Beyond,” prompting concerns over possible trademark conflicts.
– **Prototype Development:** Samsung’s XR headset, codenamed **Project Moohan**, remains in development, with information regarding its launch date, pricing, and final design yet to be disclosed.
—
## **The Emergence of “Beyond” in Samsung’s XR Vision**
Samsung initially hinted at its mixed reality aspirations in December 2024, showcasing a preview of **Project Moohan** during a joint press event with Google. This initiative marks a significant advancement for the Android XR ecosystem, designed to rival established entities like Meta and Apple in the immersive technology arena.
During the **Samsung Unpacked 2025** event, the company provided a fleeting glimpse of the prototype headset but withheld its official designation. Now, due to trademark applications, it appears that “Beyond” may be the favored term for this eagerly awaited gadget.
### **Trademark Insights: What’s in a Title?**
The New Zealand trademark application for “Beyond” encompasses a variety of products, including TVs, smart glasses, and digital door locks. However, the mention of VR, AR, and XR headsets strongly indicates a tie to Samsung’s forthcoming mixed reality device. Similarly, the UK filing supports this notion, fueling speculation that “Beyond” could serve as the official name for Samsung’s headset.
Nonetheless, there’s a potential snag: **BigScreenVR** currently offers a lightweight VR headset also named “Beyond.” The company promptly addressed the situation on social media, asserting its ownership of the trademark. However, the details surrounding BigScreenVR’s trademark registration—such as its geographical coverage and product categories—remain vague. It remains to be seen whether this will result in a legal clash or necessitate a rebranding for Samsung.
—
## **Design and Features: Current Insights**
While Samsung has kept most specifications about its XR headset under wraps, notable insights have surfaced from industry insiders and tech reviewers:
### **User-Centric Design**
Tech YouTuber Marques Brownlee (MKBHD) recently shared his thoughts on the prototype. He remarked that the headset incorporates a single adjustable strap at the rear, akin to the **Meta Quest Pro**, rather than a conventional over-the-head strap. This design decision, alongside a unique facial interface, reportedly enhances comfort for prolonged usage. In contrast to Apple’s **Vision Pro**, which has been criticized for its fit, Samsung’s strategy seems to prioritize user ease.
### **Pricing Anticipation**
While Samsung has yet to reveal pricing specifics, speculation indicates that the headset might cost **half of Apple’s Vision Pro**, priced at $3,499. If accurate, this would position Samsung’s device as a more budget-friendly option in the premium mixed reality segment.
—
## **The Broader Vision: Samsung’s XR Goals**
Samsung’s venture into the mixed reality domain occurs at a crucial juncture for the industry. With competitors such as Meta, Apple, and Sony heavily investing in immersive technologies, Samsung’s collaboration with Google could grant it a distinctive advantage. By harnessing the Android XR platform, Samsung aims to establish a seamless ecosystem that integrates with its existing range of Galaxy devices, encompassing smartphones, tablets, and wearables.
The possible branding of “Beyond” also fits Samsung’s wider marketing narrative, which frequently highlights innovation and traversing new frontiers. Should the name become official, it could represent the company’s dedication to transcending conventional tech experiences and delving into the sphere of immersive, interconnected realities.
—
## **Obstacles Ahead**
Despite the enthusiasm, Samsung faces several hurdles as it nears the launch of its XR headset:
1. **Trademark Conflict:** The disagreement with BigScreenVR regarding the “Beyond” name may postpone branding resolutions or compel Samsung to select a different title.
2. **Market Rivalry:** With Meta’s Quest series leading the consumer VR sphere and Apple’s Vision Pro appealing to premium users, Samsung will need to establish a clear niche to thrive.
3. **Consumer Acceptance:** As mixed reality is still an emerging technology, persuading consumers to invest in an XR headset will necessitate compelling use cases and a robust app ecosystem.
