# Apple Intelligence: A Disputed Feature Reactivating Itself
In the latest updates for macOS and iOS, users have noticed an unanticipated issue concerning the optional feature called Apple Intelligence. While numerous users have welcomed this feature, others have chosen to disable it, only to discover that it has been turned back on without their approval following updates to macOS 15.3.1 and iOS 18.3.1. This article explores the ramifications of this situation, the experiences of those affected, and the steps to manage the feature.
## What is Apple Intelligence?
Apple Intelligence is a feature created to enrich user experience by utilizing machine learning and artificial intelligence capabilities. It seeks to deliver customized suggestions, enhance Siri’s performance, and simplify various tasks across Apple devices. Nevertheless, the feature is optional, and users are generally prompted to activate it during the initial setup of compatible versions of macOS, iOS, or iPadOS.
## The Re-Enabling Glitch
Reports have emerged indicating that after updating to the most recent versions of macOS and iOS, some users who formerly opted out of enabling Apple Intelligence discovered it had been reactivated. This phenomenon appears to be a glitch, as it circumvents the standard prompt allowing users to forgo activating the feature.
Developer Jeff Johnson shared his encounter with this glitch, asserting that on two distinct Apple silicon Macs using macOS Sequoia, Apple Intelligence was re-enabled on one device but not on the other. The inconsistency seemed reliant on whether the Setup Assistant and welcome screen appeared post-update.
### User Testimonials
Numerous users have echoed Johnson’s apprehensions. Security analyst Will Dormann also reported comparable incidents on iOS, where both of his iPhones showed a welcome screen that resulted in the automatic activation of Apple Intelligence. This has sparked inquiries regarding the reliability of the update process and the user experience pertaining to optional features.
## How to Turn Off Apple Intelligence
If you find yourself in a situation where Apple Intelligence has been reactivated without your consent, you can quickly turn it off. Here’s how:
### On Mac:
1. Click on the Apple logo () located in the top left corner of your screen.
2. Select **System Settings**.
3. Go to **Apple Intelligence & Siri**.
4. Toggle the Apple Intelligence option to **off**.
### On iPhone:
1. Launch the **Settings** app.
2. Scroll down and tap **Apple Intelligence & Siri**.
3. Toggle the Apple Intelligence option to **off**.
## Conclusion
Although Apple Intelligence aims to enhance user engagement, the recent reports of it being reactivated without user consent have sparked concerns regarding privacy and control over personal configurations. As Apple strives to rectify this glitch, users can promptly take steps to disable the feature should they prefer not to use it. Future updates are anticipated to address this issue, ensuring that users retain authority over whether to activate Apple Intelligence on their devices.
For those who value the improvements that Apple Intelligence provides, the feature remains a significant asset for boosting productivity and personalization. However, for users who prioritize control over their device settings, staying informed and taking the necessary actions to manage their preferences is essential.
