# Google Lens Integration in Chrome for iOS: A New Dawn for Visual Search
In a pivotal step to improve user engagement, Google is embedding its Lens visual search technology more thoroughly into Chrome for iOS. This integration unveils a feature dubbed “Screen Search,” which is inspired by the current “Circle to Search” option found on Android devices. With this innovative feature, users can effortlessly search for information straight from their screens, eliminating the hassle of taking screenshots.
## What is Google Lens?
Google Lens is a sophisticated visual search instrument that leverages artificial intelligence to identify and interpret images. It empowers users to capture photos or analyze screenshots to retrieve information about objects, landmarks, text, and much more. The technology has undergone substantial advancements, allowing it to identify a wider range of distinctive images, courtesy of the implementation of cutting-edge AI models.
## New Features in Chrome for iOS
### Screen Search Functionality
The most recent update in Chrome for iOS brings forth the “Search Screen with Google Lens” feature. Users can now initiate a search directly from their active screen while browsing or watching content. Instead of going through the hassle of taking a screenshot, users can access this functionality via the three-dot overflow menu.
Once enabled, a shimmering effect appears over the screen, guiding users to either circle or tap on any area they want to search. This interactive method not only streamlines the search process but also enables users to highlight text for more precise queries. Results are shown in a bottom sheet, with relevant web pages opening in new tabs, facilitating easier exploration of the desired information.
### Improved Recognition of Distinct Images
In addition to the new Screen Search feature, Google Lens has greatly enhanced its capacity to recognize distinctive images. This improvement allows users to obtain more comprehensive and pertinent information regarding the objects they discover. For example, if you spot an intriguing vehicle and wish to delve deeper into its unique attributes, you can simply tap the camera icon in the search bar to take a photo. Google Lens will then provide an AI Overview, summarizing the information and linking to useful online resources.
## Availability and Rollout
The Google Lens Screen Search feature is currently being rolled out with Chrome version 133 for iOS and the latest edition of the Google Search app. This update is set to reach English-speaking users in various countries where AI Overviews are accessible. Initially, the enhanced recognition features will be available through the Google app on both Android and iOS platforms before extending to desktop and mobile versions of Chrome.
## Conclusion
The integration of Google Lens into Chrome for iOS signifies a remarkable progression in how users can engage with visual content online. By simplifying the search process and boosting image recognition abilities, Google is facilitating easier access to information and interaction with the environment. As these features evolve, users can anticipate a more intuitive and informative browsing experience. Whether you’re a casual user or a tech aficionado, the newly introduced capabilities of Google Lens are bound to augment your online engagement.
