# Jony Ive: Contemplating a Legacy and Welcoming the Future with AI
Jony Ive, the legendary designer responsible for several of Apple’s groundbreaking products, has made an unforgettable impact on the tech world. After leaving Apple in 2019 to launch his own design studio, LoveFrom, Ive has persisted in shaping the industry while considering his past, particularly his connection with the late Steve Jobs. In a recent episode of the BBC’s *Desert Island Discs*, Ive explored his journey, the significance of his contributions, and his enthusiasm for upcoming endeavors, including a partnership with OpenAI.
## Remembering Steve Jobs
In the interview, Ive shared touching recollections of his collaboration with Steve Jobs. He noted that while Jobs had urged him not to ponder what he would do, that thought still arises. “Whenever I think, ‘I wonder what Steve would do?’ I respond, ‘Ha! I’m doing exactly what you didn’t want,’” Ive remarked. This introspection emphasizes the deep impact Jobs had on Ive’s design principles and choices.
Ive described his emotional response upon first using a Macintosh, detailing how it connected him to the creators behind it. He also reflected on the design of the original iMac, highlighting that its translucent aesthetics appealed to consumers more than just technical details. This emphasis on beauty and user experience has become a defining characteristic of Ive’s creations.
## The Impact of the iPhone
A pivotal accomplishment in Ive’s career is the design of the iPhone, a device that transformed communication and technology. He expressed satisfaction in contributing to such a groundbreaking product, acknowledging the unexpected ramifications of innovation. “The essence of innovation is that there will be unforeseen consequences,” he stated, celebrating the liberation and empowerment technology has granted countless users. Nevertheless, he also acknowledged the weighty responsibility that accompanies such influence, recognizing the difficulties of utilizing these tools judiciously.
## Embracing AI and Future Projects
As technology advances, Ive is particularly optimistic about the possibilities of artificial intelligence. He stressed the importance of society taking the time to comprehend and respond to AI developments. Last year, he confirmed his partnership with OpenAI, the creators of ChatGPT, regarding a new AI device initiative. Though details remain confidential, he conveyed that this is the first occasion in his career he feels “inspired by capability in this way,” suggesting an exciting trajectory for his forthcoming projects.
## Life After Apple
Since his departure from Apple, Ive has collaborated with various brands through LoveFrom, such as Airbnb, Moncler, and Ferrari. His consultancy agreement with Apple, which commenced post-departure, concluded in 2022, representing a fresh chapter in his career. Despite moving forward, the legacy of his work at Apple continues to hold considerable weight, and he persistently influences the design realm in inventive manners.
## Conclusion
Jony Ive’s transition from Apple to LoveFrom exemplifies his lasting legacy within the design and technology sectors. His reflections on his time with Steve Jobs, the influence of the iPhone, and his eagerness for future AI-driven projects highlight his dedication to innovation and mindful design. As he ventures into new territories, both the design community and tech enthusiasts are keenly anticipating his next creations. For those wishing to delve deeper into his thoughts, the complete interview can be found on the BBC website.
