# Apple Honors Brazilian Carnival with New iPhone 16 Pro Advertisement
This past weekend, Apple introduced a lively new advertisement for its newest flagship model, the iPhone 16 Pro. The ad stands out as it highlights the device’s unique Audio Mix feature while paying tribute to the vibrant cultural heritage of the Brazilian Carnival.
## iPhone 16 Pro Ad Inspired by Brazilian Carnival
The advertisement showcases the song “**Brasil em Cena**,” performed by the gifted Brazilian artist Nilze Carvalho and penned by Jair Oliveira. Apple describes the film as a tribute to Brazilian cinema, set against one of the most energetic musical genres globally. The ad seeks to honor the cultural importance of Brazil, where the exuberance of Carnival intertwines with the art of filmmaking to tell a captivating narrative.
The Audio Mix feature, which is a key element of the iPhone 16 and iPhone 16 Pro, empowers users to adjust audio in three distinct manners. Users can opt to lower sounds and voices from sources not visible on screen, minimize all background noise and reverb, or position all voices onto a front-facing track for a more cinematic feel. This functionality allows filmmakers and content creators to enhance audio even post-filming, thus improving the overall quality of their projects.
## A Grand Unveiling During the Oscars
In Brazil, the advertisement premiered during the broadcast of the 2025 Oscars, a momentous occasion as the nation celebrated its inaugural Oscar win for the film “I’m Still Here” in the Best International Feature Film category. The ad’s timing perfectly coincides with the celebratory spirit of the awards, thereby amplifying its significance.
To further celebrate the Brazilian Carnival, Apple has adorned its Brazilian website with a carnival theme, presenting products like the newly introduced iPhone 16e and AirPods 4 amidst colorful confetti. Moreover, Apple has launched a new section on Apple Music dedicated to Carnival playlists, enabling users to dive into the festive spirit of the season.
## A Legacy of Carnival Advertisements
Apple has a legacy of crafting ads that resonate with the Carnival spirit. Past campaigns include promotions for the iPhone 7 Plus and the iPhone X, both of which captured the essence of this lively festival. The company’s ongoing connection with Brazilian culture through its advertising underscores its dedication to engaging with diverse audiences worldwide.
## Conclusion
The new iPhone 16 Pro advertisement not only showcases the device’s superior audio features but also acts as a colorful homage to Brazilian culture and the joyous celebration of Carnival. As Apple continues to innovate and connect with global traditions, it reinforces its status as a leader in both technology and cultural appreciation.
For those curious, the advertisement can be viewed below, offering a glimpse into the vibrant world of Brazilian Carnival as seen through the lens of the iPhone 16 Pro.
[Watch the Ad Here](#)
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This article captures the essence of Apple’s latest marketing endeavors while shedding light on the cultural significance of the Brazilian Carnival, illustrating how technology and tradition can harmoniously blend.
