# The Resurgence of Digg: A New Chapter for Social News
Digg, once celebrated as “the internet’s homepage,” is set for a resurgence under the guidance of its co-founder Kevin Rose and Reddit co-founder Alexis Ohanian. This surprising collaboration signifies a noteworthy change in the realm of social news, as the pair endeavors to restore Digg’s importance in a time overshadowed by platforms like Reddit and Facebook.
## A Short History of Digg
For those who may not know its history, Digg was a groundbreaking social news site that permitted users to submit links to articles, videos, and various content. Users could then upvote (“digg”) or downvote (“bury”) these entries, affecting which content featured on the site’s front page. This egalitarian approach to content curation gained Digg immense popularity, drawing millions of users and generating significant traffic for websites that reached the top of Digg’s homepage.
Nevertheless, Digg’s decline was rapid and intense. A poorly executed redesign in 2010, coupled with rampant voting manipulation, resulted in a loss of user trust and engagement. As social media behemoths like Facebook unveiled more efficient sharing options, Digg found it challenging to retain its audience. By 2012, the company was dismantled and sold, signaling the end of a significant period.
## The Resurgence of Digg
In an unexpected twist, Kevin Rose revealed that he has reclaimed Digg from Money Group, a digital media company, with the goal of rejuvenating the platform. The collaboration with Alexis Ohanian, who has a wealth of experience in nurturing online communities, lends credibility and expertise to the initiative. Rose expressed enthusiasm about the timing for this relaunch, noting that the social media environment has changed considerably since Digg’s peak.
During an interview, Rose commented, “This is the ideal time to revisit this concept with new perspectives.” He stressed that the current social media landscape does not require a winner-takes-all mentality, implying that Digg could exist harmoniously alongside Reddit without necessitating direct competition.
## A Fresh Perspective on Moderation
One of the most fascinating elements of the new Digg is its innovative approach to content moderation. Unlike conventional platforms that depend largely on human moderators, Rose and Ohanian intend to utilize artificial intelligence (AI) to manage much of the moderation tasks. Rose believes many responsibilities currently handled by moderators—such as combating spam and addressing minor disagreements—can be automated, freeing human moderators to concentrate on more impactful community-building activities.
Rose articulated this ambition, stating, “How can we eliminate the menial tasks of moderators and community managers and transform what they do daily into more of a role centered around ‘vibes, culture, and community director’?” This transformation could not only streamline operations but also improve the user experience by nurturing a more dynamic and engaging community.
## Early Access and Future Outlook
The new Digg is already attracting attention, with the domain live and a sign-up page for early access available at [reboot.digg.com](https://reboot.digg.com). As the platform gears up for its relaunch, many are left contemplating whether there is still space for a reimagined Digg in today’s digital scene.
The success of this project will hinge on how effectively the team can set Digg apart from its rivals and create a unique value proposition that resonates with users. Will the integration of AI-driven moderation and a dedication to community engagement be sufficient to draw in a new wave of users? Only time will reveal the answer.
## Conclusion
As Digg enters this new phase, it finds itself at a junction of nostalgia and innovation. The platform’s revival symbolizes not just a return to its origins but also a chance to redefine how social news is shared and moderated in the digital era. Whether Digg can reclaim its position as a key player for news and discussion is yet uncertain, but the anticipation surrounding its return is unmistakable.
What are your thoughts on Digg’s revival? Do you think it can succeed in a saturated market, or has its moment passed? Share your insights in the comments below.
