# **Oura Broadens Retail Presence: Ring 4 Now Accessible for Costco Members**
Oura, a frontrunner in wearable health technology, has revealed a noteworthy expansion in the distribution of its newest smart ring, the **Oura Ring 4**. As of **March 19, 2024**, Costco members can purchase the **Oura Ring 4** directly through the retailer’s website. This initiative represents a further advancement in Oura’s aim to enhance the accessibility of its health-driven wearable technology to a wider audience.
## **Oura Ring 4 at Costco: Key Information**
Oura’s fresh collaboration with **Costco** introduces the **Oura Ring 4** to a broader consumer demographic, featuring an exclusive **Oura Ring 4 package** that includes an additional charger. The smart ring is offered in **sizes 4 to 15** and is available in three stylish colors: **gold, silver, and black**.
In the past, Oura’s smart rings were solely obtainable through its own website and select retail partners. Nonetheless, in **2024**, the company broadened its reach by debuting its products on **Amazon**, and now, with Costco, even more consumers will have access to its sophisticated health-tracking technology.
## **Importance of This Expansion**
Oura’s **Chief Marketing Officer, Doug Sweeny**, noted that Costco members are recognized for their dedication to quality and trust in high-end products. Through this partnership with Costco, Oura intends to equip more individuals with the resources they need to **manage their health**.
This expansion fits with Oura’s overarching strategy of distributing its smart rings through major retailers. Besides **Costco and Amazon**, Oura has also allied with **Best Buy (U.S. and U.K.), Target, John Lewis (U.K.), and Elkjop (Nordics)**.
## **Oura Ring 4: A Smart Device for Health Monitoring**
The **Oura Ring 4**, which launched in **fall 2023**, is crafted to provide **enhanced health monitoring** in a stylish and comfy design. Key features encompass:
– **Enhanced Sensor Precision** – Improved heart rate and blood oxygen monitoring with minimized data gaps.
– **Extended Battery Duration** – Can last for up to **eight days** on one charge.
– **Sturdy and Comfortable Construction** – Designed for daily wear without sacrificing style.
With the **Costco-exclusive package**, members will receive an **additional charger**, ensuring that their Oura Ring 4 remains charged throughout their daily routines.
## **Concluding Thoughts: A Move Toward Greater Accessibility**
Oura’s entry into **Costco** is a calculated strategy that enhances the availability of its **premium health technology** to a broader audience. Whether you’re a fitness aficionado, a wellness promoter, or someone interested in a **discreet and fashionable** health tracker, the **Oura Ring 4** is now easier to acquire than ever.
As Oura continues to expand its retail collaborations, its objective remains clear: **to enable individuals with the necessary tools to track and enhance their health effortlessly**.
If you’re a **Costco member**, now is an ideal opportunity to investigate the **Oura Ring 4** and take a step toward **improved health tracking**.
