# The Argument for an Apple One Student Tier: Increasing Accessibility for Youth
In 2020, Apple launched **Apple One**, a subscription service aimed at simplifying access to its various offerings like Apple Music, Apple TV+, Apple Arcade, and iCloud storage. With three options—Individual, Family, and Premier—Apple One has successfully catered to diverse users. Nonetheless, there exists a substantial opportunity for Apple to broaden its audience by introducing a fourth tier specifically tailored for students. This article examines the existing tiers, the precedent for student discounts, and the potential advantages of an Apple One Student plan.
## Apple One Tiers: A Brief Summary
At present, Apple One features three tiers:
1. **Individual**: With a price tag of $19.95/month, this tier encompasses Apple Music, Apple Arcade, Apple TV+, and 50GB of iCloud+ storage.
2. **Family**: Priced at $26.95/month, this plan enhances iCloud+ storage to 200GB and facilitates family sharing for all services.
3. **Premier**: For $37.95/month, subscribers receive Apple Fitness+ and Apple News+, along with a generous 2TB of iCloud+ storage.
While these tiers adequately serve a variety of users, they do not specifically cater to the unique financial challenges faced by students.
## The Precedent: Student Discounts from Apple
Apple has already acknowledged the importance of catering to students through its **Apple Music** offering. Normally priced at $10.99/month, Apple Music provides a student discount, lowering the fee to around $5.99/month for verified college students. This not only enhances accessibility but also grants a unique benefit: free, unlimited access to Apple TV+ as long as the student maintains their Apple Music subscription.
This established model exemplifies Apple’s dedication to aiding students and indicates that a similar strategy could be advantageous for the Apple One bundle.
## The Proposal: Apple One Student
The suggested **Apple One Student** tier would build on the existing Individual plan, providing a discount customized for students. This proposal could offer:
– **Apple Music**
– **Apple Arcade**
– **Apple TV+**
– **50GB of iCloud+ storage**
By preserving the core offerings of the Individual plan while presenting a substantial discount, Apple could significantly increase the bundle’s attractiveness to students. Utilizing the 45% discount applied to Apple Music for students, an appropriate price for the Apple One Student tier could be set around **$10.95/month**.
### Advantages of the Apple One Student Tier
1. **Greater Accessibility**: A plan focused on students would render Apple’s services more budget-friendly for a demographic often constrained by finances.
2. **Fostering Brand Loyalty**: By introducing students to the Apple ecosystem at a lower cost, Apple can cultivate brand allegiance. Graduates may then be more inclined to continue their subscriptions, advancing to the Individual plan or even the Family plan as their circumstances change.
3. **Appealing to a Younger Demographic**: With the increasing popularity of gaming and streaming among younger audiences, an Apple One Student tier could enable Apple to secure a more significant share of this market, particularly for services like Apple Arcade.
4. **Improved User Satisfaction**: By bundling services that students are likely to utilize, Apple can enrich the overall user experience, simplifying access to entertainment, fitness, and storage solutions in one convenient package.
## Conclusion
The launch of an **Apple One Student** tier could represent a strategic opportunity for Apple, enabling the company to engage a crucial demographic while delivering valuable services at a more accessible price. As students navigate their educational paths, having affordable access to Apple’s wide range of offerings could greatly enhance their overall experience.
What do you think about this proposal? Would you like to see an Apple One Student tier introduced? Share your thoughts in the comments below!
