# Apple’s Upcoming Product Launches: What to Anticipate in 2023
Apple has already made headlines in 2023 with the introduction of five new products, yet the technology powerhouse has much more planned for its audience. With major software updates such as the awaited redesign of iOS 19, Apple is ready to present over 15 new products before the end of the year. Here’s an extensive overview of what lies ahead.
## iPhone 17 Series
The iPhone 17 series is stirring large excitement, indicating a shift from the somewhat minor updates of prior years. This year, Apple is anticipated to roll out a new iPhone Air model as a successor to the Plus version, alongside speculation that the Pro Max will be rebranded as the iPhone Ultra.
– **[iPhone 17](https://9to5mac.com/2024/11/18/iphone-17-rumors-chips-design-more/)**: Offers ProMotion technology for enhanced scrolling, an improved front camera, and various other features.
– **[iPhone 17 Air](https://9to5mac.com/2025/03/11/iphone-17-air-seven-new-features-are-coming-later-this-year/)**: A modern, ultra-slim design with some compromises in functionality.
– **[iPhone 17 Pro](https://9to5mac.com/2024/12/20/iphone-17-pro-seven-new-features-are-coming-next-year/)**: Upgraded camera features, expanded memory, and the latest A19 Pro chip.
– **[iPhone 17 Pro Max](https://9to5mac.com/2024/12/20/iphone-17-pro-seven-new-features-are-coming-next-year/)**: A bulkier design aimed at enhancing battery performance and reducing display cutouts.
## M5 Macs and iPads
This year, Apple has unveiled two new iPads and two Macs, but further innovations are on the horizon, especially with devices powered by the forthcoming M5 chip.
– **[New Mac Pro](https://9to5mac.com/m4-max-m4-ultra-mac-studio/)**: Anticipated to feature the M3 Ultra chip, possibly with a slight chance of a redesign.
– **[M5 MacBook Pro](https://9to5mac.com/2024/11/03/apple-macbook-pro-redesign-2026/)**: This will be the inaugural device to highlight the M5 chip, with configurations for M5 Pro and M5 Max.
– **[M5 iPad Pro](https://9to5mac.com/2024/12/04/kuo-next-ipad-pro-with-m5-chip-coming-in-fall-2025/)**: While specifics are limited, it is speculated to incorporate the M5 chip and possibly Apple’s C1 modem.
## Major Wearables Enhancements for AirPods and Apple Watch
This fall, Apple’s wearables are in line for notable upgrades, especially with the expected launch of new iterations of the AirPods Pro and Apple Watch Ultra.
## Apple Home Offerings
Apple is advancing in the smart home arena, with intentions to reveal a new Home product along with enhancements to existing devices.
– **[‘HomePad’](https://9to5mac.com/2025/01/20/homepad-here-are-five-features-coming-with-apples-brand-new-product/)**: A smart home control hub backed by homeOS.
– **[New Apple TV 4K](https://9to5mac.com/2025/01/13/new-apple-tv-4k-release-date-heres-when-to-expect-the-next-model/)**: Expected to include Apple Intelligence features and a next-gen A-class chip.
– **[HomePod mini 2](https://9to5mac.com/2024/12/12/gurman-new-apple-tv-and-homepod-mini-on-track-for-2025-release-will-use-apple-networking-chip/)**: Forecasted to feature a new Wi-Fi modem and enhanced integration with other Home products.
## Additional Apple Developments
Alongside the major product releases, Apple is also predicted to refresh some of its less frequently updated offerings.
– **[AirTag 2](https://9to5mac.com/2025/01/08/airtag-2-features-release/)**: Will include a new Ultra Wideband chip for extended range and improved privacy functionalities.
– **[Studio Display 2](https://9to5mac.com/2025/02/13/rumor-replay-apple-launch-next-week-ios-184-beta-and-more/)**: Expected to retain the same 27-inch dimensions but upgraded with MiniLED technology and camera improvements.
## What Other New Apple Devices Could Arrive This Year?
While the products mentioned above are eagerly awaited, there are
