Google Refreshes A-Series Collection After Pixel 9a Release

Reasons Behind the Absence of Discounts on the Google Pixel 8a in the U.S. — For Now

The Google Pixel 8a, a mid-tier smartphone released by Google in 2024, is currently priced at its original retail value of $499 in the United States, even with the arrival of its successor, the Pixel 9a. This pricing approach has sparked curiosity among tech fans and shoppers, particularly since the Pixel 8a has already been offered at reduced prices in various other international markets.

Pixel 8a Retains Full Price in the U.S.

At present, the Pixel 8a remains available for $499 on the official Google Store and from major U.S. retailers like Best Buy. Amazon presents a minor discount, listing the phone for $487 — just $12 less. This starkly contrasts with pricing seen in other regions. For instance, in the United Kingdom, the Pixel 8a has received a £100 price reduction, dropping it to £399. In the European Union, similarly, the price has been cut by €100, now costing €449.

Reasons for No U.S. Discount?

Several factors might explain why Google has opted against lowering the price of the Pixel 8a in the United States:

• Strategy for Launching Pixel 9a: The Pixel 9a has just debuted at the same $499 price level. If the Pixel 8a were discounted, it could hinder sales of the newer version, complicating the upgrade decision for buyers.
• Managing Inventory: Google may handle its inventory differently by region. The demand in the U.S. for the Pixel 8a might be robust enough to maintain its price, postponing the need for a price reduction.
• Promotions Tailored to Markets: Google frequently adjusts its promotional tactics to suit regional market conditions. The U.S. smartphone space is highly competitive, and the company may be biding its time for a more opportune moment—like Black Friday or the back-to-school rush—to roll out discounts.

Pixel 7a Retired, Pixel 9a Now Prominent

Google has formally discontinued the Pixel 7a, removing it from the Google Store. This move aligns with the company’s usual product life cycle, which sees A-series models phased out approximately a year following their launch. The Pixel 7a is still offered by third-party vendors such as Amazon, currently priced at $329 — significantly lower than its initial $499 MSRP. Nonetheless, supplies are rapidly diminishing, and availability may be short-lived.

In the meantime, the newly launched Pixel 9a is positioned as the premier mid-range choice, featuring enhanced performance, upgraded camera capabilities, and prolonged software support. With both the Pixel 8a and Pixel 9a carrying the same price tag, Google seems to be directing customers towards the newer model by keeping the Pixel 8a at its original price — at least for now.

Implications for Consumers

If you’re in the U.S. and considering purchasing a Pixel phone, the current pricing situation offers several options:

• Pixel 9a: For $499, you acquire the latest A-series model equipped with all the newest features and prolonged support.
• Pixel 8a: Also available for $499, but features slightly older technology. Unless you come across a better deal, the 9a provides greater value for the same cost.
• Pixel 7a: Priced at $329 on Amazon, this stands as the most economical choice — provided it’s still in stock.

Looking Forward

While the Pixel 8a holds steady at its full price in the U.S. for the time being, it’s likely only a matter of time before Google rolls out discounts. Traditionally, prior A-series models like the Pixel 6a and 7a experienced price reductions following the arrival of their successors. Buyers who can afford to wait may reap the rewards come seasonal sales or official price cuts in the months ahead.

For now, the Pixel 8a occupies a unique position in Google’s lineup — a capable mid-range smartphone that, at present, costs the same as its more sophisticated successor.

Image credits: Brady Snyder / Android Central, Future