# The Ascension and Decline of Apple’s MagSafe Battery Pack: A Retrospective and Prospective Overview
Many might be unaware, but for a short span from summer 2021 to autumn 2023, Apple entered the realm of portable battery banks with its MagSafe Battery Pack. This accessory, tailored for the iPhone 12 and subsequent models, highlighted Apple’s renowned design and integration capabilities. However, it was short-lived, lasting just two years before its discontinuation. As we contemplate its history, there are fascinating prospects for its revival—possibly not under the Apple brand.
## Overview of MagSafe Battery
The MagSafe Battery Pack was unveiled by Apple in July 2021, almost a year following the introduction of the iPhone 12, which integrated MagSafe technology. Priced at $99, this battery pack boasted a distinct array of features that set it apart from other portable chargers available. One of its key attributes was reverse wireless charging, enabling users to power the battery pack directly from their iPhone while it remained plugged in—a feature that remained exclusive to Apple’s ecosystem.
With a capacity of 11.2Wh, the battery pack could recharge an iPhone 12 Pro (featuring a 10.78Wh battery) roughly once. For newer models, such as the iPhone 16 Pro with a 13.8Wh battery, users could anticipate around 60-80% of a full charge. Despite its groundbreaking features, the MagSafe Battery Pack had its drawbacks, especially regarding capacity compared to the increasing demands of newer iPhone iterations.
In September 2023, Apple officially phased out the MagSafe Battery Pack, aligning with the debut of the iPhone 15 series, which adopted USB-C. This change likely played a role in Apple’s decision, as the company chose not to refresh the accessory in line with the new charging standard. Alongside the discontinuation of the MagSafe Battery Pack, Apple also retired the MagSafe Duo charger, which facilitated the simultaneous charging of an iPhone and an Apple Watch.
## The Possibility of a Beats Revival
Recently, Apple has been venturing into new territories for its Beats brand, introducing accessories like the hard-plastic iPhone 16 case and charging cables. This evolution indicates that Apple is steering Beats toward becoming a more complete accessory brand, potentially enabling products that Apple may not prefer to launch under its primary brand.
In light of this trend, the concept of a Beats-branded MagSafe battery bank appears feasible. Such an offering could come in vibrant colors and at a more approachable price compared to the original Apple version. Although there are various third-party MagSafe battery alternatives available, none provide the same degree of integration with iOS or the distinctive reverse wireless charging features that the original MagSafe Battery Pack had.
For those seeking current alternatives, Anker’s MagGo battery presents a compelling option with a 5000mAh capacity for around $40, including a charging cable. However, it does not offer the deep integration and unique features that an official Apple or Beats product would deliver.
## Closing Thoughts
The short-lived existence of the MagSafe Battery Pack underscores both the challenges and possibilities within the accessory market for Apple. While it might have been discontinued, the potential for a novel iteration—perhaps under the Beats banner—remains an intriguing idea for consumers. As Apple continues to innovate and broaden its accessory lineup, it will be captivating to see if a new MagSafe battery bank surfaces, addressing the needs of contemporary iPhone users.
Would you be interested in seeing Apple release a new MagSafe battery? Share your opinions in the comments!
