# Apple’s Bold Move into Smart Glasses: A New Frontier in Wearable Tech
A recent article by Mark Gurman for Bloomberg News reveals that Apple is in the process of designing specialized chips for a new series of smart glasses, potentially launching within the next two years. While the tech leader is renowned for its innovative take on augmented reality (AR), these forthcoming smart glasses may not feature the advanced AR functions that many are hoping for. Instead, Apple seems to be gearing up to rival Meta’s camera-equipped Ray-Ban smart glasses.
## The Creation of Specialized Chips
As per Gurman, Apple is developing a chip that mirrors the one utilized in the Apple Watch. This upcoming processor is crafted to be energy-efficient, making it ideal for a wearable gadget like smart glasses. The company aims to initiate mass production of this chip by late next year or 2027, hinting that the glasses could be accessible to consumers in about two years.
The chip’s architecture prioritizes power efficiency, which is essential for wearable technologies that need extended battery life. Additionally, it will be able to handle multiple cameras, improving the glasses’ capabilities. This direction aligns with Apple’s overarching plan of embedding cutting-edge technology into its wearable products, thus broadening its ecosystem.
## Competing in the Wearable Arena
The rollout of camera-equipped smart glasses would represent a notable enhancement to Apple’s current array of wearables, which includes the Apple Watch and AirPods. Gurman mentions that Apple is also looking into incorporating cameras within these gadgets, with the goal of upgrading their functions and evolving them into smarter devices. The company is said to be creating a chip referred to as Nevis for the camera-enabled Apple Watch and another dubbed Glennie for AirPods, both anticipated to be completed by around 2027.
Apple’s engagement with smart glasses is not solely about competing with Meta; it also mirrors a growing trend in the tech sector towards embedding more sophisticated features into daily gadgets. As consumers increasingly desire multifunctional devices, the need for wearables that unify practicality with cutting-edge technology is escalating.
## The Future of Apple’s Wearables
Presently, Apple’s wearable division consists solely of the Apple Watch, AirPods, and the newly introduced Apple Vision Pro, a mixed reality spatial computer. However, the Vision Pro is a premium product, priced at $3,500, and is quite different from the more affordable smart glasses that Apple is planning. This suggests that Apple is eager to appeal to a wider audience with its forthcoming smart glasses, potentially positioning them as a more common product.
In addition to the smart glasses, Gurman has pointed out other advancements in Apple’s silicon portfolio, such as the forthcoming M6 and M7 chips, which will follow the M5 chip expected in recent updates for the iPad Pro and MacBook Pro. Moreover, Apple is developing an AI server chip named Baltra, expected to be finalized by 2027, and intends to unveil upgraded versions of its proprietary cellular modems in the coming years.
## Conclusion
Apple’s initiative into the sphere of smart glasses, while seemingly a response to Meta’s products, represents a broader aspiration to reshape wearable technology. By concentrating on energy-efficient chips and camera incorporation, Apple is not only enriching its product range but also affirming the promise of smart glasses as a legitimate consumer item. As the tech environment advances, the success of these glasses could open the door for more sophisticated AR functionalities in the future, realizing the long-held vision of truly immersive augmented reality experiences.
For those fascinated by the potential of Apple’s smart glasses, the next couple of years are set to be thrilling as the company strives to innovate and bolster its standing in the wearable tech market. To view the complete Bloomberg report, click [here](https://www.bloomberg.com/news/articles/2025-05-08/apple-is-developing-specialized-chips-for-glasses-new-macs-and-ai-servers?embedded-checkout=true).
