# The Comeback of Fortnite: Epic Games’ Tactical Approach Toward Apple
Epic Games has recently put forth a new iteration of Fortnite for evaluation on the U.S. App Store, representing a turning point in the ongoing conflict between the gaming powerhouse and Apple. This submission follows an extended hiatus from the platform, during which Epic has been involved in a high-stakes legal confrontation with Apple regarding its App Store policies, notably the contentious 30% fee on in-app transactions.
## A Timeline of Disputes
Fortnite was taken down from the App Store in August 2020 when Epic Games rolled out a direct payment feature for V-Bucks, its virtual currency. This action was a calculated breach of Apple’s App Store regulations and served as a protest against the commission system that Epic considered unjust. The resulting legal dispute has attracted considerable attention, not just due to its consequences for the two firms but also for the tech industry as a whole.
Recently, a federal judge ruled that Apple could no longer stop developers from linking to or promoting external payment options. This decision has been interpreted as a win for Epic, challenging Apple’s entrenched authority over in-app transactions. Nevertheless, Apple is not legally required to permit Fortnite’s reinstatement on the App Store, prompting inquiries about the game’s future on the platform.
## The Ongoing Submission
The version of Fortnite now undergoing review features both Apple’s in-app purchase system and a choice for users to pay via the Epic Games Store. This dual strategy aims to give gamers more payment options while ostensibly adhering to Apple’s guidelines. However, the submission extends beyond mere compliance; it signifies Epic’s continued dedication to championing a more equitable business model in the app marketplace.
Epic’s choice to utilize its EU developer account for this submission carries weight. Following the closure of its original U.S. account due to violations of Apple’s policies, this maneuver showcases Epic’s clever navigation through the complicated legal terrain while striving for its goals.
## Legal Consequences and Apple’s Reaction
Apple has reacted to the recent judicial ruling by appealing the decision and submitting an emergency stay request to pause the implementation of the injunction. If approved, this stay would let Apple revert to its former App Store regulations, which could potentially postpone or block Fortnite’s return. The resolution of this appeal process is anticipated to take time, though a decision regarding the stay request is expected by the end of the month.
## What Lies Ahead for Fortnite?
As Epic Games waits for a verdict on its submission, the pivotal question is: Will Fortnite genuinely re-enter the U.S. App Store? The timing of this submission is critical, as it occurs during a period when Apple is compelled to reassess its App Store practices. However, the legal injunction does not assure that Apple will reinstate Fortnite into its ecosystem.
Should Fortnite be denied, it could cast Epic as a symbol in this ongoing battle, emphasizing Apple’s perceived shortsightedness under legal scrutiny. Such an outcome could further damage Apple’s standing among developers and consumers alike, especially as the company continues to endure examination over its App Store operations.
## Conclusion
The submission of Fortnite to the U.S. App Store marks a crucial moment in the continuing clash between Epic Games and Apple. As the legal environment shifts, both corporations are maneuvering through a complex maze of regulations, public sentiment, and market forces. The fate of Fortnite’s return to the App Store remains uncertain, but the consequences of this conflict will assuredly influence the future of app distribution and payment structures in the tech sector. As the review process progresses, all attention will be directed toward Apple and Epic to observe how this narrative unfolds.
