### 2025 iPad Pro Production and Market Outlook
The manufacturing of the 2025 iPad Pro has commenced, with leading display makers Samsung and LG starting the production of OLED panels earlier this month. The expected debut for the new iPad Pro models is projected for late in the year, with October being the probable month of release.
In spite of the enthusiasm surrounding the new models, the steep pricing of the OLED iPad Pro editions has allegedly dissuaded numerous potential customers last year, and experts forecast a similar pattern for this year’s release.
A report from Digitimes states that Samsung Display (SDC) and LG Display (LGD) initiated mass production of OLED panels specifically intended for the new iPads as of June 2025. Apple traditionally unveils new iPad Pro models either in the spring or fall, with October being the most frequent month for fall launches.
Nonetheless, a research paper from UBI Research suggests that sales might fall short of projections. The report estimates that SDC and LGD shipped a total of 6.3 million OLED panels for iPads in 2024, which is considerably below the original prediction of 9 million units. Analysts link this shortfall to weak consumer interest, largely influenced by the high pricing of the OLED iPad Pros. Despite this subdued outcome, OLED panel shipments for 2025 are expected to stay in line with the figures observed in 2024.
Apple’s long-term plan includes shifting all iPad models to OLED technology, mirroring its strategy with iPhones. However, this shift is anticipated to take time. The iPad mini is expected to be the subsequent model to adopt OLED technology, likely in 2026, followed by the iPad Air in 2027.
Alongside the technology transition, Apple intends to diversify its supply chain for OLED panels. While the company aims to balance supply between Samsung and LG for the first time this year, efforts to integrate the Chinese display producer BOE have encountered obstacles. BOE is currently facing technical difficulties, particularly in complying with the low-temperature polycrystalline oxide (LTPO) OLED display standards required by Apple. The company’s failure to obtain quality certification for LTPO panels designated for the iPhone 16 Pro has raised doubts about its ability to meet the requirements for iPad-grade OLED displays.
Even though BOE is expected to eventually rectify its technical problems, the timeline for these solutions might not coincide with the expectations of Apple or the market.
In conclusion, while the production of the 2025 iPad Pro is in progress, obstacles related to pricing and supply chain diversification may affect sales outcomes. The shift to OLED technology across all iPad models remains a crucial objective for Apple, but the path to achieving this goal will necessitate time and strategic planning.
