Apple Activates Official Threads Account, Instantly Accumulates 4.8 Million Followers
Apple has officially unveiled its Threads account, swiftly gathering nearly 5 million followers right away owing to its vast Instagram influence. This action follows the engagement of various Apple-related accounts on Threads shortly after its debut in mid-2023, such as Apple Music, Apple News, Apple Books, Shazam, and Beats by Dre. Nevertheless, the primary @apple account had remained dormant until this moment.
Immediately, the @apple account secured over 4.8 million followers upon activation, attributed to Threads’ auto-follow capability for Instagram users. Given that Apple’s Instagram follower count surpasses 34 million, this swift increase was anticipated.
Apple has upheld a substantial footprint on X, nearing 10 million followers, utilizing the platform for event announcements and product unveilings. Conversely, its activity on alternative platforms like Mastodon has been relatively minimal, with only Phil Schiller, an Apple Fellow, having a personal profile.
Although Apple’s move into Threads does not necessarily signify a total transformation in its social media approach, it showcases the company’s readiness to interact with wider social networks. The future of its involvement on Threads, including possible posts and marketing initiatives, remains ambiguous. Numerous companies have embraced new platforms only to withdraw after an initial wave of enthusiasm.
As Meta continues to present Threads as a reliable substitute for X, Apple’s discreet entrance into this arena is significant.
