**Apple Watch and AirPods: Supremacy in the Worldwide Market**
Recent market intelligence reveals that Apple’s AirPods and Apple Watch persist as frontrunners in their respective sectors. Nonetheless, the competition is becoming fiercer, especially from Huawei, which poses a significant challenge to Apple’s entrenched supremacy in the smartwatch arena.
### AirPods
Per Counterpoint Research, the true wireless stereo (TWS) headphone sector remains robust, with Apple holding a substantial market share. The most recent findings indicate that Apple’s share has dipped slightly by 0.4%, now hovering around 21%. This cements Apple’s status as the dominant player, with Huawei following at 8% and no other brands surpassing 5%.
The launch of new AirPods models, including the eagerly awaited AirPods Pro 3, is anticipated to revitalize the market. These upcoming models aim to enhance the user experience with augmented healthcare features and immersive audio quality. However, the premium pricing of the Pro model could restrict its effect on overall shipment figures. A more notable surge in sales is expected in 2027, aligning with the arrival of standard AirPods and a new variant featuring active noise cancellation (ANC).
### Apple Watch
In the smartwatch domain, Apple has historically captured over 50% of the market share. Yet, this proportion has slowly decreased to around 20%, with Huawei closely trailing at 16%. Despite witnessing a year-over-year drop for six consecutive quarters, Apple retains its status as market leader, primarily due to its growing iOS user community.
The competitive environment is evolving, with Huawei gaining traction and branching out from its core markets in China and India. This expansion, coupled with strong performance from other Chinese brands like Imoo and Xiaomi, is intensifying the contest for established names like Apple.
### Conclusion
Although Apple remains at the forefront in both the AirPods and Apple Watch arenas, the rising competition from Huawei and other brands implies that its dominance may face challenges soon. The shifting landscape necessitates ongoing innovation and strategic initiatives from Apple to sustain its market presence.
