**Apple’s Pursuit of Formula 1 Streaming Rights: A Transformative Shift in Sports Broadcasting**
Earlier this week, the *Financial Times* disclosed that Apple is in active discussions to obtain the streaming rights for Formula 1 in the U.S. Subsequently, *Business Insider* has indicated that Apple is likely to finalize this agreement, assuming no last-minute alterations occur.
As per the most recent updates, Apple has placed a bid of at least $150 million per annum to stream Formula 1 races commencing in 2026. ESPN, which currently possesses the rights and pays approximately $90 million each year, is not anticipated to match or surpass Apple’s proposal. With ESPN’s agreement concluding after the present F1 season, Apple is positioned to take control of the rights starting with the 2026 season.
This potential acquisition signifies a major growth of Apple’s aspirations in sports streaming. Presently, Apple TV+ stands as the sole platform for all Major League Soccer matches and delivers exclusive MLB games weekly via its Friday Night Baseball broadcasts. The inclusion of Formula 1 would represent Apple’s third substantial sports streaming endeavor.
Moreover, this action is in line with Apple’s recent achievements in the film sector, especially with the release of *F1: The Movie*, which has achieved notable box office success. The connection between Apple’s film and sports branches could boost its brand presence and consumer involvement.
Nonetheless, uncertainties persist regarding how Apple will weave Formula 1 streaming into its existing offerings. It is expected that F1 content will be available alongside Apple TV+ and MLS Season Pass as an independent streaming package. Furthermore, the future of F1 TV, the current streaming platform for Formula 1, remains ambiguous. It is probable that Apple will secure exclusive streaming rights in the U.S., possibly restricting access via F1 TV.
As Apple continues to broaden its presence in the sports streaming domain, acquiring Formula 1 rights has the potential to reshape fan interaction with the sport in the United States, presenting fresh possibilities for content delivery and viewer engagement.
