**Nielsen Unveils Leading 10 Streaming Series of 2025 Thus Far**
As we arrive at the halfway mark of 2025, Apple TV+ is said to be enjoying its most prosperous year yet. A pivotal sign of this success is the Nielsen top 10 listing, which showcases the most-viewed streaming series. Recently, Bloomberg’s Lucas Shaw revealed the Nielsen rankings for the initial part of the year, illustrating how Apple TV+ has fared against its rivals.
**The Leading 10 Streaming Series of 2025**
The Nielsen rankings for the foremost streaming series in 2025 are as follows:
| Rank | Program | Platform | Millions of Minutes |
|——|———————-|—————|———————|
| 1 | Squid Game | Netflix | 15,074 |
| 2 | Reacher | Prime Video | 13,313 |
| 3 | The Night Agent | Netflix | 12,219 |
| 4 | Ginny & Georgia | Netflix | 10,201 |
| 5 | Severance | Apple TV+ | 9,275 |
| 6 | 1923 | Paramount+ | 8,536 |
| 7 | The Pitt | Max | 8,227 |
| 8 | The Handmaid’s Tale | Hulu | 8,165 |
| 9 | You | Netflix | 8,097 |
| 10 | Landman | Paramount+ | 7,826 |
It should be noted that some major hits, such as *The White Lotus* and *The Last of Us*, are absent from this list. These shows debuted on HBO’s linear network, and Nielsen does not categorize them as “streaming” series, despite their potentially larger viewership on streaming services.
**Severance’s Standout Performance**
Within the top 10, *Severance* is highlighted as the fifth most-viewed series, representing a significant milestone for Apple TV+. Nielsen is widely trusted as a dependable source for gauging streaming viewership, and *Severance*’s impressive ranking is particularly remarkable given Apple TV+’s relatively smaller subscriber count compared to titans like Netflix and Prime Video. This restricted subscriber pool makes it tougher for Apple TV+ shows to gather viewing minutes, emphasizing *Severance*’s accomplishment.
Despite *Severance*’s strong showing, no other Apple TV+ titles made the top 10. Other programs, such as *The Studio* and *Your Friends & Neighbors*, have demonstrated encouraging viewership yet could not match the larger streaming firms.
Apple TV+ is offered at $9.99 per month and includes a range of celebrated shows and films, such as *Ted Lasso*, *Severance*, *The Morning Show*, *Silo*, and *Shrinking*.
In summary, while Apple TV+ has made substantial progress with *Severance*, the contest in the streaming arena remains intense, with bigger platforms still leading in viewing statistics.
