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Samsung Talks About Apple’s Future Foldable Gadgets and AI Helpers Beyond Gemini Concerning Galaxy S26 [Video]

In a recent interview, Samsung’s mobile President, Won-Joon Choi, elaborated on the company’s approach to sustaining its competitive position in the foldable smartphone sector, especially with Apple’s forthcoming introduction into this arena. Samsung has led the way in foldable technology, with its Galaxy Z Fold 7 and Flip 7 models demonstrating notable progress amid rising competition from Chinese brands.

Choi highlighted that Samsung’s vast experience in the foldable domain has enabled the company to amass crucial technologies and know-how. He mentioned that the entrance of another significant competitor like Apple could be advantageous for the industry and consumers, potentially spurring innovation and improving product choices.

A key feature of the Galaxy Z Flip 7 is its incorporation of an Exynos chipset, signifying a change in Samsung’s strategy regarding its foldable products. Choi stated that the process of selecting chipsets involves a thorough assessment of performance, energy usage, and consumer demands. Although he did not confirm the incorporation of the Exynos 2600 in the upcoming Flip model, he conveyed that Samsung would examine all available alternatives.

Choi also spoke about possible challenges posed by a suggested 25% tariff on Galaxy phones not produced in the United States. He assured that Samsung has set up manufacturing plants in crucial global areas, offering the company the flexibility to adjust to evolving trade regulations. He acknowledged the unpredictability surrounding the tariff but expressed optimism in Samsung’s capability to manufacture devices for the U.S. market from various locations.

The dialogue also explored the integration of artificial intelligence (AI) into Samsung products. Choi alluded to intentions to branch out beyond the current Gemini AI assistant, suggesting that Samsung aspires to include several AI agents to improve user interaction. He noted that discussions with different vendors are in progress, and further information is anticipated to come forth alongside the launch of the Galaxy S26 next year.

Choi wrapped up by reaffirming Samsung’s vision of the smartphone as the primary center for AI in the future, underscoring the company’s devotion to innovation and technology focused on user needs.

In conclusion, Samsung is set to navigate the competitive terrain of foldable smartphones by concentrating on harnessing its technological proficiency, tackling trade hurdles, and advancing its AI functions, all while getting ready for the competitive challenges that Apple’s market entry may prompt.