**Apple: The Initial 50 Years – An In-Depth Examination of Apple’s Path**
David Pogue, an experienced technology journalist and contributor for “CBS Sunday Morning,” is preparing to launch a new book named “Apple: The Initial 50 Years” on March 17, 2026, to mark Apple’s forthcoming 50th anniversary. With a career that spans many years, Pogue has been an astute follower of Apple’s progress, positioning him perfectly to tell the remarkable narrative of the company.
The book is expected to offer a thorough investigation of how Apple, established in 1976 by two youthful pioneers, Steve Jobs and Steve Wozniak, evolved into one of the most esteemed companies globally. Pogue’s vast experience in technology journalism, including being among the limited number of journalists to obtain a review unit of the original iPhone, adds weight to his observations and storytelling.
“Apple: The Initial 50 Years” is characterized as an extensively researched and richly illustrated volume, including fresh interviews with 150 pivotal individuals who had significant impacts on Apple’s evolution. This comprises industry giants like Steve Wozniak, John Sculley, and Jony Ive, along with current designers, engineers, and executives. The book intends to dismantle long-standing myths surrounding the company while offering a behind-the-scenes view of its monumental achievements—such as the sale of 450 million iPods, 700 million iPads, and 2.2 billion iPhones—and its significant missteps, including the Apple Lisa, Apple III, and MobileMe.
Besides detailing Apple’s past, Pogue will evaluate the obstacles the company confronts as it moves into its second half-century, making the book not merely a look back but also a forward-thinking assessment of Apple’s role in the technology domain.
The book is presently available for pre-order, and Pogue is anticipated to begin a book tour, with announcements regarding the cities and events to follow.
For those intrigued by the complex history of one of technology’s most influential firms, “Apple: The Initial 50 Years” promises to be a vital read, brimming with narratives, perspectives, and visual components that encapsulate the essence of Apple’s journey.
