Samsung is allegedly making significant progress in the smart glasses sector, aiming to position itself as a key contender. The company is believed to be creating its own brand of smart glasses, distinct from its partnership with Google. These upcoming glasses may be “display-less,” akin to Ray-Ban Meta glasses, and equipped with microphones, cameras, and speakers. This initiative is perceived as a tactic to strengthen Samsung’s foothold in the smart glasses domain while continuing its collaboration with Google.
As per a report from the South Korean outlet SEDaily, Samsung intends to launch its smart glasses within a year. The report references an industry source underscoring Samsung’s necessity to cultivate its own brand, notwithstanding its hardware alliance with Google. The anticipated design of these glasses is thought to be cost-efficient, targeting the market without requiring displays.
Samsung’s independent smart glasses are expected to be introduced by the conclusion of 2026, with the company’s AI playing a crucial role in their operation. This advancement positions Samsung to rival existing offerings such as the Ray-Ban series.
Simultaneously, Samsung is maintaining its partnership with Google under Project HAEAN, which focuses on the development of mixed reality glasses. These glasses are anticipated to include displays capable of exhibiting information or visuals, multiple cameras, and features like gesture recognition and payment functionality.
Google’s TED demonstration earlier this year highlighted a pair of smart glasses that correspond with the rumored capabilities of Project HAEAN, suggesting a continuing alliance between the two technology leaders. As Samsung progresses with its smart glasses projects, it remains to be seen how these endeavors will influence the future of wearable technology.
