When Apple reveals the iPhone 17 event next week, it will have a fresh avenue to disseminate its message.
According to the South China Morning Post, Apple broadened its social media reach in China over the weekend. This action coincides perfectly with Apple’s upcoming product launch featuring the iPhone 17, 17 Air, 17 Pro, and 17 Pro Max, along with the Apple Watch Series 11 and Ultra 3, and possibly even the AirPods Pro 3.
Earlier this summer, Apple made a limited entry into Threads after being absent from Meta’s Twitter/X alternative for two years.
Now it’s another social media platform that audiences in the United States might recognize: RedNote.
Xiaohongshu (known as RedNote in English) is over ten years old, but it captured global interest in January while TikTok faced a temporary ban in the U.S. The video-sharing platform offered a refuge for TikTok users when the status of the other China-based social media outlet was uncertain. A significant aspect of the platform is its capacity for users in China to share content globally without needing a separate service. In contrast, TikTok isn’t accessible in China, and other social media platforms require China-based phone numbers for registration. RedNote facilitates Sign In with Apple and accepts international phone numbers.
Now RedNote hosts Apple’s latest social media account. SCMP highlights that Apple has amassed over 200,000 followers since Saturday. Unlike X and other platforms, it seems that Apple is actively using RedNote to post updates already.
Apple has also maintained an official presence for years on Weibo, including an account for Tim Cook.
