**The Morning Show Season 4: A Gloomier Direction for Apple TV+’s Premier Series**
One of the enduring successes for Apple TV+, [The Morning Show](https://tv.apple.com/show/the-morning-show/umc.cmc.25tn3v8ku4b39tr6ccgb8nl6m?itscg=30200&itsct=tv_box_link&mttnsubad=umc.cmc.25tn3v8ku4b39tr6ccgb8nl6m&at=1000l3cvR), is poised to make its return shortly with its fourth installment, and the recently unveiled trailer suggests a more somber narrative change for the series.
### The Morning Show Season 4 Trailer Launches Ahead of September Debut
Since its debut in 2019, The Morning Show has served as a cornerstone series for Apple TV+, boasting an ensemble cast that includes Jennifer Aniston, Reese Witherspoon, and Steve Carell. After six years, it continues to rank among Apple’s most favored offerings, with the cast now featuring Academy Award winners Marion Cotillard and Jeremy Irons.
The launch date for Season 4 is officially set for **Wednesday, September 17**, with episodes dropping weekly until November 19. The complete trailer recently released by Apple showcases a notable tonal transformation, hinting at a more serious and somber narrative than prior seasons.
Apple’s description of the forthcoming season sets the tone for what audiences can anticipate:
> “The Morning Show” season four begins in spring 2024, nearly two years following the occurrences of season three. With the UBA-NBN merger finalized, the newsroom must confront newfound responsibilities, concealed agendas, and the elusive essence of truth in a divided America. In a reality filled with deepfakes, conspiracy theories, and corporate deceptions — who can you rely on? And how can you discern what’s genuinely real?
Viewers can catch up on the initial three seasons of The Morning Show on Apple TV+ with an active subscription.
Alongside The Morning Show, Apple TV+ is preparing for a busy fall schedule, featuring returning favorites like [Slow Horses](https://9to5mac.com/2025/06/03/slow-horses-season-5-gets-release-date-on-apple-tv/) and new series such as [Pluribus](https://9to5mac.com/2025/07/28/pluribus-everything-we-know-apple-tv-show-breaking-bad-creator/).
Apple TV+ is offered for **$9.99 per month**, granting access to a wide range of popular shows and films including [Ted Lasso](https://tv.apple.com/show/ted-lasso/umc.cmc.vtoh0mn0xn7t3c643xqonfzy?itscg=30200&itsct=tv_box_link&mttnsubad=umc.cmc.vtoh0mn0xn7t3c643xqonfzy&at=1000l3cvR), [Severance](https://tv.apple.com/show/severance/umc.cmc.1srk2goyh2q2zdxcx605w8vtx?itscg=30200&itsct=tv_box_link&mttnsubad=umc.cmc.1srk2goyh2q2zdxcx605w8vtx&at=1000l3cvR), [Silo](https://tv.apple.com/show/silo/umc.cmc.3yksgc857px0k0rqe5zd4jice?itscg=30200&itsct=tv_box_link&mttnsubad=umc.cmc.3yksgc857px0k0rqe5zd4jice&at=1000l3cvR), and [Shrinking](https://tv.apple.com/show/shrinking/umc.cmc.apzybj6eqf6pzccd97kev7bs?itscg=30200&itsct=tv_box_link&mttnsubad=umc.cmc.apzybj6eqf6pzccd97kev7bs&at=1000l3cvR).
As excitement mounts for the upcoming season, fans are keen to see how the series handles its more serious themes and intricate storylines.
