**New Russian Regulation Mandates Preinstallation of State-Supported MAX Messenger App on Devices**
Earlier today, the Russian government unveiled an important new rule that requires all smartphones and tablets sold within the nation to come preinstalled with MAX, the state-supported messaging app. This regulation, set to take effect on September 1, aims to strengthen the use of national applications and enhance government monitoring.
As reported by Reuters, the new guideline pertains to all “device” manufacturers, encompassing both Android and iOS gadgets. Alongside MAX, RuStore, Russia’s homegrown application marketplace, will also be mandated to be preinstalled on every device, including iPhones and iPads. This initiative is part of a wider strategy to advance Russian technology and decrease dependence on foreign applications.
MAX has been positioned as a challenger to established messaging services such as WhatsApp and Telegram. Nevertheless, it has encountered criticism and allegations of user monitoring for the Russian government, assertions that state media have repeatedly denied. The app is anticipated to be interconnected with various government functions, further linking it to state operations.
In a related update, the requirement extends to smart TVs, which will have to include LIME HD TV preinstalled starting January 1. This application offers free streaming of state television channels, bolstering the government’s sway over media consumption.
### Rising Strains with Foreign Messaging Apps
This new regulation contributes to the escalating strains between the Russian government and foreign messaging applications. Earlier this month, the Kremlin imposed limits on calls made via WhatsApp and Telegram, citing insufficient cooperation in inquiries concerning fraud and terrorism.
As per a report from Mediascope, WhatsApp continues to be the most favored messaging app in Russia, with around 97.3 million users, closely followed by Telegram with 90.8 million users. In contrast, VK Messenger, operated by a state-backed firm, has merely 17.9 million users. MAX has recently announced reaching 18 million users, coinciding with the first arrest of one of its users in a fraud investigation, underscoring the government’s growing scrutiny of digital communications.
The execution of these regulations signifies a major change in the digital environment of Russia, as the government aims to reinforce control over communication platforms and endorse domestic alternatives.
