**Apple’s F1: The Film Exceeds Expectations at the Box Office**
Apple’s eagerly awaited motion picture, *F1: The Film*, has significantly impacted box office sales, approaching $600 million in global revenue since its debut on June 27. The film, which explores the exhilarating realm of Formula 1 racing, has enthralled both viewers and reviewers, confirming its reputation as a major success in cinema.
After a triumphant theatrical run, *F1: The Film* is now available for purchase or rental on multiple digital platforms, including [Amazon Prime Video](https://amzn.to/4oIWIkt) and [Apple TV](https://tinyurl.com/fappletv). The film adheres to industry standard pricing for premium video on demand (PVOD), permitting viewers to rent it for $20 or purchase it for $25. Once the film concludes its theatrical showing, the pricing will be adjusted to align with typical digital release rates.
The digital release offers a 2.39:1 aspect ratio, although IMAX enthusiasts had wished for a 1.90 ratio format, which might be made available later. Moreover, the digital edition includes iTunes Extras, providing roughly 45 minutes of additional content for viewers.
As the film’s financier and producer, Apple is set to position *F1: The Film* as a flagship offering on its streaming service, Apple TV+. Subscribers can look forward to streaming the film at no extra cost, although an official release date for the streaming version is yet to be confirmed. Based on Apple’s past theatrical releases, it is expected that the PVOD window will span one to two months, indicating a likely streaming launch in October or November.
Several elements influence Apple’s choice to postpone the film’s accessibility on Apple TV+. Theatres usually demand a period of theatrical exclusivity to safeguard their business interests, hindering simultaneous streaming launches. Additionally, Warner Bros., a collaborator in the film’s distribution, shares in the box office and PVOD earnings, requiring a meticulous strategy regarding release timing. With production costs estimated between $200 million and $300 million, Apple aims to optimize its return on investment.
With *F1: The Film* attaining notable box office performance, Apple is expected to retain approximately 40% of the total revenue. Considering marketing expenses and profits from PVOD sales, Apple is likely to recover its investment, effectively securing a blockbuster title for Apple TV+ at a minimal expense.
As the film continues to excel, it not only highlights Apple’s expanding footprint in the film sector but also paves the way for upcoming projects and releases on its streaming platform.
