The organization appears to have modest forecasts for sales, likely influenced by various internal factors.
Key points to consider:
– Reports suggest that Meta lacks confidence in its sales predictions for the Project Hypernova smart glasses.
– There are indications that Meta anticipates selling approximately 150,000 to 200,000 units over the span of two years.
– Posts indicate that Meta has reservations regarding the “bulkier” design of the Hypernova glasses and its AI integration, which might not resonate with consumers.
– Speculation suggests the Hypernova glasses might launch in September at a price of $800.
Reports indicate that Meta is not particularly optimistic about the market acceptance for its Project Hypernova smart (HUD) glasses.
In the latter part of last week, CNBC revealed that Meta is seemingly preparing for a September unveiling of new smart glasses, but the situation isn’t entirely favorable (as per UploadVR). According to the publication, although Project Hypernova is expected to have a display embedded in its lens, Meta is “managing expectations regarding sales.” UploadVR referenced TF International Securities analyst Ming-Chi Kuo on X, who mentioned that the Hypernova glasses may begin mass production in Q3 2025.
Meta is estimated to sell between 150,000 and 200,000 units over two years.
Both CNBC and Ming-Chi Kuo underscore Meta’s apprehensions, with the former noting that they pertain to Hypernova’s need for “additional components” and its “somewhat heavier and bulkier” design. The predictions on X indicate that AI serves as the “key feature” of these new glasses; however, the integration of such technology into an AR device “is still in its early development phase.”
The analyst speculates that Meta might approach these Hypernova glasses more as an experimental product upon their release than as a genuine device to captivate consumers.
Are you still looking ahead?
Mid-August presented some intriguing forecasts about the potential pricing of Meta’s Hypernova glasses. Projections estimate the device to be priced around $800, possibly indicating that Meta aims for a “mainstream” audience rather than just targeting the premium market segment. It was also rumored that Meta initially considered setting the glasses’ price at $1,000 or above, but in light of Apple’s $3,500 Vision Pro (and limited consumer interest), they likely adjusted that price downward.
That same report mentioned that Meta might be preparing for a September rollout.
Interest in Project Hypernova has surged following the leaked renders on social media in July. While the glasses bear a resemblance to the Ray-Ban smart glasses, the leaked images suggest a more robust design, aligning with the recent insights from August. Those leaks also provided a preview of what Meta’s sEMG bracelet might resemble.
This bracelet has been tested by Android Central’s Nicholas Sutrich, who commented that the sEMG attachment is essential for the glasses. In summary, “Utilizing a pair of smart glasses without this band is comparable to using a smartphone lacking a touch screen.”