### Apple’s Expanding Influence in India: A Momentum Built Over Years
Recently, there has been an influx of news regarding Apple and its activities in India, spanning retail, production, and more. As reported by Bloomberg, Tim Cook’s latest venture is beginning to yield results. Here are the specifics.
#### A Momentum Built Over Years
As per Bloomberg’s insiders, Apple experienced a 13% increase in revenue from India in the year ending in March, attributed in part to its recent retail growth in the nation. Apple has been proactively enhancing its retail presence in India. Just this week, two new stores made their debut, with more on the way.
Despite the recent grand openings, Apple’s revenue climbed from $8 billion to $9 billion in the 12 months leading to March, with iPhones driving this growth, followed closely by MacBooks, which also witnessed a notable rise in demand.
Another aspect that contributes to Apple’s recent triumph in India stems from within, as noted by Bloomberg:
> In 2023, the US firm reorganized its international business management, establishing India as its dedicated sales region due to the market’s promising growth potential alongside increasing incomes and an expanding middle class. iPhones, which many Indians view as symbols of status, currently make up roughly 7% of the local smartphone market, according to Tarun Pathak of Counterpoint Research.
The report further mentions that a significant portion of the recent growth in iPhone revenue is partially due to Apple’s proactive retail tactics, “by providing student discounts, trade-in options for older devices, and collaborating with banks for credit card rewards.”
Naturally, the company also offers many of these benefits in other regions, but in India, they have clearly shown to be especially effective since Apple renewed its focus on the area.
#### Accessory Promotions on Amazon
Apple’s approach also encompasses alliances with e-commerce platforms such as Amazon, where accessory promotions are commonly available, enriching the overall customer experience and boosting sales.
In summary, Apple’s strategic initiatives in India, which include retail growth and customized marketing tactics, are yielding positive results, signaling a promising future in one of the globe’s rapidly expanding markets.
